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mens blog

Saxx Kinetic Run Shorts on Lingerie Briefs

I know that espousing about a man’s needs is counter intuitive in our quest, as lingerie aficionados, to promulgate the philosophy of woman’s lingerie. But, once in a while accepted credos need to be challenged. That’s why, despite the retailer’s constant quest to control inventory, I must make a case for buying Saxx Underwear; this time their award winning kinetic running shorts.  I have already reported in prior Saxx blogs that my husband, who … Read More


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Saxx Underwear Co. on Lingerie Briefs

We are one month away from Father’s Day and even though I planned to post this blog closer to the mark, I am chomping at the bit to get this message out. I’ve been watching the men’s underwear market from a distance for several years now trying to figure out the best positioning for a commodity that has retail potential in a woman’s lingerie store; after all, most men’s clothes are purchased by women.  But … Read More


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