By Ali Cudby
Recently, at The Intimate Circle, I spoke to Moira Nelson about the elements of manufacturing retailers should understand in order to buy and sell more effectively.
Like a retail store, a lingerie manufacturer must convey a clear message about their brand. Particularly at a start-up, which is where Nelson’s Bra La Mode focuses its consulting efforts, it’s critical for a company to speak in a cohesive … Read More
By Moira Nelson
March is such a whimsical month… She can’t decide if she wants to get warm and stay warm or to simply tease us with sporadic moments of glorious sunshine and warmth which leaves us wanting.
Early on Saturday morning, I awoke early as per my usual routine… I wandered over to Starbuck’s for a Venti Early Grey Tea and some quiet time. Along the way, I was amazed at nature’s conflicting character. … Read More
By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having a sale? Offering a Gift-with-Purchase? … Read More
By Moira Nelson
Happy New Year! For me, the New Year is a great time for reflection. Many years ago I started a habit of keeping a journal. I am not one to write daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both … Read More
By Moira Nelson
Let’s cut right to the chase. There are tons of Intimate Affairs over the next few weeks. Great opportunities for networking with fellow industry pros and excellent bargains for lingerie collectors! Or perhaps you would like to make a difference this Season by getting involved in one of the industry’s charitable organizations? I hope to see you at one of these festive events.
On December 4, 2012, The Underfashion Club hosted its … Read More
