Meet Lily. I fell in love with her when Peter Burke, owner and visionary entrepreneur of the 18 year old PJ Salvage brand showed me pictures of her schmoozing with models at a recent photo shoot. The minute I looked at these images of young women clad in PJ Salvage merchandise, playing with Lily, feeding her spaghetti and generally spoiling the daylights out of her, I knew Peter had a marketing bonanza on his hands. … Read More
