“Lingerie is The Poetry in A Woman’s Wardrobe”. I first coined this phrase in the mid 1980’s while presenting my case for a budget increase for the Macy’s Corporate Intimate Apparel division. I needed to convince a boardroom of middle age men to fund my belief that exclusively developed lingerie was worth the investment. I decided on metaphor: flowers, candy, romantic gestures that could elevate a woman’s sense of self-worth. I wanted to demonstrate … Read More
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