By ALI CUDBY
Innerwear-as-outerwear is a venerable favorite at New York Fashion Week, and this year was no exception.
Commando brand was decidedly a fashionista favorite, being intentionally shown under sheer looks at Monique Lhuiller, Tadashi Shoji and others. Their two-faced tech shapewear slips were also worn as skirts in looks at Milly.
Says designer Kerry O’Brien, “Commando’s high-waisted panties and shapewear briefs were having a moment on the runways at New York Fashion … Read More
By Ali Cudby
I received an email from a woman recently, and she was very upset. “Ali, Can you please help me understand what I’m doing wrong with my bra?” She went on to tell me about a shopping experience she’d had at a specialty boutique. She’d had a fitting, and the concept of sister sizing had come up. The fitter told her the smaller band/larger cup combo was better while the customer thought the … Read More
By Ali Cudby
In the immediate aftermath of the CurveNY show, I’m still processing the gorgeous garments I saw to determine what it all means for lingerie retailers. In the meantime, one topic that immediately jumped out me was a presentation by Lelo about the post-50 Shades of Gray era. The bottom line? Vanilla is the new black.
The past few years seemingly everyone has been heavily influenced by kink. You couldn’t swing a flogger … Read More
By Ali Cudby
All of a sudden, CURVExpo, the American lingerie trade show, is upon us! Where did summer go?
Retailers are busy making appointments and considering strategies for surviving New York in August without melting.
Vendors have made their last minute adjustments to samples, finalized line sheets and are now focused on making sure the product fits the models (and burning the sage in hopes that those models show up, looking just like they … Read More
By Ali Cudby
There are tricks retailers can use to top Google search results, and every retailer should aspire to page one in search engines. Being on page one means more customers – and new, potential customers – will see your business name, click the link and interact with you.
Not only that, the more real estate you occupy on page one of Google search results, there is less impact from that negative Yelp review … Read More
By Ali Cudby
Summer presents many opportunities for retailers to upsell accessories to customers, particularly for wearing under a sundress, the wardrobe staple of summer.
Here are three items you may not think of, but are summer sundress essentials for every woman’s wardrobe:
Seamless Underwear
Fabrics can be clingy, and the last thing a woman wants is the dreaded VPL – Visible Panty Lines. VPL will ruin the look of a flowy summer sundress. Women … Read More
By Ali Cudby
Has anyone else noticed that there has been a lot of focus on tween and teen bras lately? It all started with the media flurry over a new company called Yellowberry.
Yellowberry is a company that’s gotten a lot of press. It’s a crowd source-financed bra company founded by teenager Megan Grassell. It all started when Grassell took her 13-year old sister bra shopping for the first time. As the story goes, … Read More