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retailer tips

Lingerie Fashion Week’s Message for Lingerie Retailers

October 30, 2014

By Ali Cudby

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Lingerie Fashion Week is a celebration of independent brands showcasing their perspectives for the press. There’s nothing like a fashion show to let designers tell the world what their brand represents via garments, styling and attitude.

For retailers, the runway shows are entertaining, but at the end of the day, only the product matters. When the goods arrive, there are no glitter-strewn models and carefully selected tunes. The merchandise must stand on … Read More


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Breast Tissue Migration: Fact or Fiction?

July 1, 2013

By Ali Cudby

Recently, a bra blogger asked if a particular fit problem could be attributed to breast tissue migration.  That question prompted me to research the topic, because we owe it to our customers to understand the fit issues being discussed in the world.

BraFitting

Breast tissue migration has not been covered in my online bra fit school for professionals, The FabFit Academy, because I didn’t previously have an informed opinion on the topic.  … Read More


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