I met Tara Cavoise two years ago in a Starbucks halfway between her home in Albany and my office in Westchester, NY. She had called me to engage my opinion about a business she was developing for an innovative shapewear product. I was highly skeptical. After all, at the time shapewear companies were coming out of the woodwork with a myriad of claims about the next best thing in in this highly competitive category. I … Read More
By Ali Cudby
For the past few years, there has been much talk about innovations in shapewear, whether they are focused on fashion, knitting technologies or cosmetic benefits embedded into shapewear fabrics.
Customers may not understand these innovations, and explaining them can help make a sale – or an upsell. In addition to understanding a product’s features and benefits, it’s both interesting and fun to learn about the story behind a new … Read More
