Posts in Tag

soft bralettes

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I’ve been waiting several months to discuss the new bralette collection from Yummie that I saw in Paris in January.  Asked to keep it undercover until the launch this week, of course, I complied.   Now as the first two styles, Audrey and Mallory deliver to retailers with great expectations; I can tell this brand story.  Once again this contemporary company takes a step forward as it expands beyond its shapewear roots.  Bralettes, a … Read More


Spotlight On …

As one might know by now, I am always ferreting trends, not because I am searching for fashion highs, but rather I can’t halt the merchant instinct that drives me.  When an idea continues to re-surface, I take note.   One direction gaining real momentum in the Lingerie world is soft bras.  Thus, my interest in the Clo Intimo line.  First and foremost, I have watched this company grow exponentially over the past 10 years under … Read More


Spotlight On …