By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having a sale? Offering a Gift-with-Purchase? … Read More
This week’s Intimate Discovery: Sexy, Sassy, Elegant Lingerie from South America
Several week’s ago I was in The Pink Slip in 
NYC when owner Margo Andros introduced me to a hot new lingerie brand, Ellipse, which she had recently tested with excellent results. Doing diligence, I discovered that this 25 year old Colombian company produces intimates, lounge and sleepwear as well as swimwear and is distributed throughout South and Central America. Beautifully executed … Read More
