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The Rya Collection Swan Robe

By ELLEN LEWIS

The Rya Swan robe in shell as featured on Lingerie Briefs

As much as the retail and wholesale landscape has shifted in recent years, particularly with the tsunami of technology transforming the entire paradigm, there are some basic tenets of merchandising that I believe never change.  It’s what I call the “It” item. When I see it, I know it. Once identified, exploiting its potential is imperative to maximize profit. The thrill of the kill outweighs the risk … Read More


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