It should be fairly obvious by now, that this site is about excellence in product. And for all intents and purposes, the focus is clearly on Lingerie. But once and awhile, a critical threshold emerges and the subject matter needs to change. I am not deserting the world of Lingerie, just re-channeling my merchandising perspective from emphasis on garment to emphasis on a different kind of industry product, the Underfashion Club; the premiere Intimate … Read More
By Moira Nelson
March is such a whimsical month… She can’t decide if she wants to get warm and stay warm or to simply tease us with sporadic moments of glorious sunshine and warmth which leaves us wanting.
Early on Saturday morning, I awoke early as per my usual routine… I wandered over to Starbuck’s for a Venti Early Grey Tea and some quiet time. Along the way, I was amazed at nature’s conflicting character. … Read More
By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having a sale? Offering a Gift-with-Purchase? … Read More
By Moira Nelson
Happy New Year! For me, the New Year is a great time for reflection. Many years ago I started a habit of keeping a journal. I am not one to write daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both … Read More
By Moira Nelson
I don’t know about you guys… But I’m extremely busy for the next three weeks. The wholesale market is underway… I have dozens of appointments over the next three weeks and my evenings and weekends are booked solid with other lingerie related events and parties! Here’s a quick rundown of the happenings in the biz….
Tonight, Fruit of the Loom is throwing a party to celebrate August Market and to unveil … Read More
By Moira Nelson
It’s a very busy time of year for the Lingerie biz. We’ve hardly recovered from the jetlag resulting from trips to MODE CITY in Paris and other European buying trips earlier this month. And now we’re headed straight into the busiest few weeks of the year.
Speaking of Europe, I’ve had the privilege of seeing a few SS13 Trend Reports over the past few weeks. Most of these reports are proprietary, but … Read More
