By ALISON CONNOLLY
The original purpose for creating the Gallery on Lingerie Briefs was simply to share inspiring images that have some ties to lingerie or swimwear, or at the very least, fashion. It can be something as simple as a pattern or a color that becomes the basis for a post. In this case, it’s this collection of images from Latvian swimwear brand Collar. The colors and patterns simply caught my eye while recently … Read More
By Margaret Shrum
I’ve always been a romantic, I love corny, sentimental, passionate, epic swooning and idealized fairy-tale endings. Several friends and clients complain that romance is currently dead and intimacy is rare. Online dating, porn and texting have geared us up for instant gratification. Our busy lifestyles have taught us concise communication and trained many of us to get-off quickly and even anonymously. But these non-romantic, genital centered sexual exchanges, generally lead to feeling … Read More
By Margaret Shrum
My parents were madly in love, so much that my father designed a house and filled it with gorgeous furniture that accommodated my mother’s petite 4’10 stature. He made sure that she could reach every shelf, her feet touched the ground on every chair she sat in and he created a home that was cozy and special for her. At the end of her life, he was with her in her last … Read More
By Moira Nelson
February is one of the busiest months of the year for the Intimate Apparel industry. This week is “Market Week” in the mass wholesale side of the business. Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day.
The annual FEMMY Gala was held … Read More
By Moira Nelson
The winter weather has arrived! It has been incredibly brisk here in New York. And I understand there was a bit of snow in Paris during the 50th Anniversary edition of Salon International de la Lingerie as well. Despite the delayed flights and mucky city streets, I bet the flurries inspired a certain romanticism. I can only imagine the Paris city lights twinkling through a nighttime snow fall… It seems apropos … Read More
By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having a sale? Offering a Gift-with-Purchase? … Read More
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