This week-end is a critical showdown in the world of lingerie. Valentine’s Day is tomorrow and tonight marks the premiere of the much anticipated movie “Fifty Shades of Grey”. Sexual tension will probably rise to unprecedented degrees. This holiday is already a super nova for intimate sales. Now coupled with the release of the film version of this carnal tome, I expect the lingerie business will benefit greatly. Personally, I have not read this book. … Read More
By MARINA RYBAK
“If there’s no chocolate in Heaven, I’m not going.”
Jane Seabrook, Furry Logic Laugh at Life
To experience the sensory pleasure of melting chocolate at first bite is to take an epicurean joyride with a divine taste. It may rival a thrill of a passionate kiss, but it is a love adventure beyond the earthly realms.
According to Mayan cultures the noble tree of cacao, scientifically known as Theobroma cacao (drink of … Read More
By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having a sale? Offering a Gift-with-Purchase? … Read More
