By Ali Cudby
Is Your Lingerie Store Selling the Wrong Thing?
Imagine a woman walking into your lingerie store – what is she shopping for? If your answer is “lingerie” you are, on some level, wrong. While a customer may end up purchasing a bra or shapewear, the truth is that she is shopping for something much more profound.
As lingerie professionals, we KNOW that a woman is seeking emotional … Read More
