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Fleur of England Resortwear Launches

March 21, 2017

Palm Print two piece bandeau top bathing suit from Fleur of England on Lingerie BriefsFleur of England Swimwear

I flew back to Cabo Saturday night and I am going through a bit of an out of body experience. This is the first time that the transition doesn’t feel like the great escape. I am a bit jet lagged- daylight savings time hasn’t started here yet- and am pretty much in the same frame of mind I left in NY; creatively blocked. For anyone who is a writer, this is not a happy place. Yet, I need to find my mojo, because after 9 years, this blog has become a regularly published entity with a life of its own. Having nurtured 3 children already, I believe that continuity satisfies expectations.

With so many great product ideas recently culled from market research, how do I handle writers block? I do what I have done my entire career, I go to the visual harbor that has always calmed my frustrations. As a retailer, I would re-merchandise the floor, moving color and shapes to generate a new story. For my blog, I go to my archives, find an enticing portfolio of images with an important message to tell and position them to communicate a brand new product perspective. Thank goodness for Photoshop!

Today, I finally get to use these images of Fleur of Englands brand new Resort line to assuage my anxiety. I have wanted to reveal Fleur Turner’s swimsuit debut since I first saw it previewed in 2016, but, Fleur didn’t want me to. It is a perfect segue from her spectacular lingerie collection, perfectly draped shapes that are exquisitely cut to accentuate a woman’s body without exploiting it. These shots were taken in what Fleur calls her happy place. For me, they have helped return me to mine.

Fleur of England Swimwear and Coverups on Lingerie Briefs

Fleur of England Swimwear on Lingerie Briefs

Fleur of England Swimwear on Lingerie Briefs

Fleur of England Swimwear on Lingerie Briefs

Fleur of England Swimwear on Lingerie Briefs

Fleur of England Swimwear on Lingerie Briefs

Fleur of England Swimwear on Lingerie Briefs

Fleur of England Swimwear on Lingerie Briefs

Fleur of England Swimwear on Lingerie Briefs

 

 
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SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.