“I Will Marry You” to “I Do” ~ Simone Perele Lingerie

April 24, 2017

Simone Perele bridal corset and panty on Lingerie Briefs

It’s no secret that the wedding business in the USA is big, over $50 billion and counting. The bond between lingerie and the bridal industry is indisputable; some brands focused completely on solution intimates for every conceivable dress. Functionality certainly makes a difference and fit perfection is a no brainer. But even more enticing for the lingerie industry is the expansion of the thought process that surrounds this enormous retail opportunity. Weddings are not one day affairs. Think engagement, shower, bachelorette party, rehearsal dinner, the ceremony, reception and honeymoon. I had this dialog several months ago with my colleagues at Simone Pérѐle, mainly because their classic bridal foundations are such a mainstay of their collections and by default, critical to many store assortments. The Simone Pérѐle strapless bras, alone, have long been heralded for their excellence in fashion and form. But, beyond the wedding dress itself, Simone Pérѐle has recognized the enormous merchandising opportunity at their fingertips. So, we thought we would give a little highlight of lingerie from “yes, I will marry you until “I do”

The Engagement

Simone Perele bridal bra panty on Lingerie Briefs

The Dress

Simone Perele on Lingerie Briefs

Simone Perele bridal bras on Lingerie Briefs

The Bachlorette Celebration and the Bridal Shower 

Simone Perele on Lingerie Briefs

The Wedding Party

Photos from Style Me Pretty on Lingerie Briefs

Simone Perele on Lingerie Briefs

I Do



  1. Felikss Monday - 15 / 05 / 2017 Reply
    • Ellen Lewis Monday - 15 / 05 / 2017 Reply
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There is an alchemy between the Lingerie and Bridal Industries. Both worlds are devoted to the feminine self. The products revealed in this space are about beauty and self-esteem; their purpose to bring pleasure, passion and gratification to a woman’s life. We believe that feeling special is an important element in creating confidence and a sense of well-being. Bridal Briefs pays homage to that quest.


















Ellen Lewis, editor/publisher of Lingerie Briefs
Adrine Bimanand, co-owner of Creative Touch Decor Boutique and wedding magazine Plush. Be sure to also check out Adrine’s
Wedding Blog.