“Girls Just Want To Have Fun” ~ Passionata Lingerie

October 29, 2014

Untitled-1My affair with the color orange started in high school when, much to the dismay of my very conservative mother, I purchased a turtleneck sweater in this spectacular hue. Forever after the attraction has been present: a little bit of vitality insinuated into my standard NY black wardrobe via accessories. Orange has a sense of humor, a modicum of optimism and incredible warmth. I even took a risk and painted a wall in my house in Mexico this color. Whenever I see anything in orange I am reminded of the potential of a positive attitude.  Spirits rise.

Glamorous-Flame-cSo when I saw this sexy bra and panty set from Passionata, in color flame, I was smitten. First of all, it completely defines this fun loving brand recently launched in the USA by Groupe Chantelle.  A bit flamboyant, designed with charming details, this is the light hearted younger sister of the sophisticated French Chantelle aesthetic. One can rest assured that the family engineering and fit genetics are firmly ensconced in the product construction.

The first time I saw Passionata Lingerie strutting the runway in Paris, I was anxious to present this sassy collection of intimates, but alas, I was forced to wait until retail tests proved its potential stateside. Now, success at hand, these playful underpinnings, available in 30-38, A-G cups are making their USA presence known. Perhaps if these “Glamourous” underthings had been around when I was a “coquette”, they would have helped to satiate my orange passion

“Orange Is The Happiest Color” ~ Frank Sinatra


Win A Sexy Lingerie Wardrobe From Passionata! Click Here for the “Let’s Play” contest in the Chantelle Spotlight here on Lingerie Briefs:



Lingerie Fashion Week ~ Intimates Exposed

October 25, 2014

  Last night was day one of Lingerie Fashion Week, in its second year of production and evolving quickly into a indie design hub as well as a dynamic runway platform for brands seeking press exposure. Held this year at Center 548 in the heart of Chelsea, NY, I decided to take a closer look at some aspiring designers searching for recognition as well as old friends, Tia Lyn and Laura Mehlinger, creator of Lola Haze. The always inspirational Secrets In Lace runway show, a feisty display showcasing Burlesque artist Angie Pontani serenaded by live  music, definitely  was a blow out success. Bradelais’s expose was a display of lingerie beauty. I particularly loved the newcomers Toru & Naoko, Gempicket, Bunny Blanc and Andre Ciccarelli for some interesting ideas.

lola-haze-diffusionLola By Lola Haze 

2014-10-24-19.02Bunny Blanc

Untitled-1Toru & Naoku and Secrets In Lace



Hot Disguise ~ Mimi Holliday

October 24, 2014

I am constantly amazed at what Halloween has become in the United States. Two days ago I was in Ricky’s, the edgy New York cosmetic and accessory chain and the entire store was converted to a costume hub.  Forget about buying shampoo. Last week at Costco, racks of kiddy costumes had usurped the apparel aisles.  In the malls Pop Up stores are bedecked with orange and black paraphernalia. This day has become a retailer’s dream.  I remember when Halloween was mostly a child’s party: homemade costumes, venturing door to door to collect hand bundled candy to trade later with my sister and brother. Now it is a commercial extravaganza. Still, there is a creative side to the festivities. Nothing quite tops the world renowned New York Village Halloween Parade. When it comes to spectacular dress up, this event knocks it out of the park.

Personally, I applaud any celebration whose mission is fun.  And Intimates have always played a role. Certainly elements of lingerie have long been integrated into this masked celebration. However, for lingerie boutiques, sustaining a modicum of class while capitalizing on the retail potential has always been a marketing challenge. Yet, the minute I saw Mimi Holliday’s Chocolate Chip collection and particularly this invisible nude mesh and silk bodysuit, I knew I had found the perfect solution.  Simultaneously hot and elegant, one can still easily imagine the rich lace bra peeking through a multitude of feminine disguises. Only she knows the luxury that lies beneath

“Once You Embody The Language The Character Comes Really Naturally,
Especially When You Put The Costume On” ~Lucy Liu


Woman of Mystery ~ LOU Lingerie

October 21, 2014

morgan-le-fayThe witching hour is approaching. On October 31 witches will appear everywhere, young, old, good and bad; an affirmation of our national obsession with Halloween. Certainly, sorceresses are long time inhabitants of literature, poetry, drama and the arts. But for me, the greatest of all times was Morgan le Fay. I was only 12 when I first watched her cast her spell in the original Broadway musical Camelot. She shared my moniker (Morgan being my middle name) and I was entranced as I watched. Her evocative and tantalizing presence influenced the entire drama. How good such beauty and power be wicked?  Never mind that she was a temptress, manipulating Arthur and Guinevere into a destructive destiny.  This is just one side of history’s story. She was also educated and highly intelligent, perhaps too much of an enchantress for the macho Knights of the Round Table. Her magic is infamous and her myth so controversial that she remains forever a woman of mystery.

Envoûtante means captivating in French and when I first saw the new premium collection from Lou Lingerie, I was once again reminded of this brand’s provocative mystique. Created with a modern floral motif, the fairy light levers lace is reminiscent of an exquisite web, mesmerizing in its effect. Seen here, the full cup underwire bra, constructed to fit 32-38, B-F cups with matching bikini and garter belt are just some of the charms in this 9 piece premium collection. Both sophisticated and beguiling, its seductive elements are only matched by the charisma of the woman who wears them.

 “You Had the Power All Along, My Dear”~ Belinda the Good Witch


Available At:214_ENVOUTANTE-030-14214-00214-77214c

Journelle: NYC, NY
The Brooklyn Fox: Brooklyn, NY
Kaori’s Closet: NYC, NY
New Vision Lingerie: Lake Placid, NY
Alla Prima: San Francisco, CA
French Theft: Santa Cruz, CA
Toujours: San Francisco, CA
Yves Fine Lingerie: Roseville, CA
Oh Baby: Portland, OR
Zovo: Seattle, WA
Underthings: Chicago, ILL
The Hope Chest: Philadelphia, PA
Suelto: Bozeman, MT
Nancy Meyer:
Collage Deux: Montreal, QC
Deuxieme Peau: Montreal QC
Lingerie Emma: Repentigny QC
Brava Boutique: Toronto, ON
Avec Plasir: Toronto, ON
For The Girls: Toronto, ON
Feinine Form: Langley, BC






Tried, True & New ~ Cosabella Trenta Betsy Bra

October 17, 2014


Imagine a confident woman, her tall slender figure striding effortlessly in wedged heels across the cobblestone streets of an ancient Italian city aglow with culture. She is on her way for a mid-day espresso, dressed in an understated, impeccably tailored suit. Jacket casually unbuttoned, a stunning stretch microfiber cropped push up bra with a sweetheart neckline and ¾ sleeves peeks out. She is wearing Cosabella’s Betsy bra, a creation of renowned costume designer Betsy Heimann.  Defining the quintessential modern Italian woman, this style’s success story has now been reborn in the new Lace Trenta Betsy Bra, a sultry interpretation of its original everyday chic. Sheer lace sleeves take this luxury design to a whole other vision of sexy.

“A Woman’ Dress Should Be Like A Barbed-Wire Fence:
Serving Its Purpose Without Obstructing The View” ~Sophia Loren




Material Possibilities ~ Samantha Chang Lingerie

October 14, 2014


Sunday was a beautiful day; perfect for an outdoor art show at The Bruce Museum in Greenwich Connecticut, so we decided to bring our grandson and take advantage of the fall air. It’s been a long time since I had an art infusion and this was a juried expo, so I hoped worthy of the effort. I was not at all disappointed, even though we had to take a side step to the playground across the street. You know an exhibition is a certain quality when there is a lobster truck on premises to sell snacks. There were several artists of interest, some from as far away as Israel, and I noted my favorites. But it was Susan Ullman’s Handmade Paper Collages that really intrigued me.  Not only is the paper itself a creative innovation, but her lyrical assemblage of the colors and layers are clear reminders of the extraordinary efforts to which artists go to imagine beauty in an everyday medium.


This was mixed media, reminiscent of fabric piecing and placement in a lingerie garment, incorporating multiple elements to insure visual allure. They are an easy correlation to Samantha Chang’s micro mesh print group in stores now and selling rapidly.  Sure repeats for spring 2015, these styles interplay lace and prints architecturally for body appeal as well as comfort. The main fabric is a unique interpretation of a micro nylon knit with a silky soft hand feel.  A simple confluence of color, motif and texture brings a new interpretation of classic lingerie offering a viable alternative in the market.  Re-working everyday materials to offer originality in a market saturated with choice is a mark of excellence in both art and design.

 “You Begin With The Possibilities Of The Material” ~Robert Rauschenberg




Turkish Delight ~ BLACKSPADE®

October 10, 2014


Along my career path, I made a 10 year stop in Turkey, not the country, but a company whose base was in Istanbul.  Charged with the management of some very key Private Label accounts as well as pivotal name brands, I was focused much of the time on fabric development.  When it comes to fabric, particularly knits, Turkey is a mecca.  The speed at which we could present new fabrics to buyers was a unique asset of sourcing in this country. Every season I would travel to Europe, find samples made in interesting materials, send them to Istanbul and have counter samples back in my office in less than 6 weeks.  In our niche, we were always ahead of the market. I believe that what makes this possible is that many of the factories are involved with the product from conception; spinning, dying and knitting their own piece goods. Because they own the process, they have a proprietary connection to the finished merchandise. But, eventually, as all eyes turned east in search of greener fields, much of the Turkish production at volume levels languished.


I was a bit wary when I was first introduced to the BLACKSPADE® brand, recently launched in the USA.   But the moment I touched the fabrics, they had my attention. This multi-faceted assortment of luxurious knitted intimates is designed and developed at the state of the art Turkish based BLACKSPADE® factories in a eco-friendly, modern environment. A collection of 24 groups; 12 for women & 12 for men, the brand is targeted at an everyday easy aesthetic. Underwear, thermal wear, yoga wear and daywear dominate the line, many styles available in sizes S-XXL; some to a 5X. Long a retail phenomenon in Europe, the combination of price and product prove this product is an incredible value. Perhaps I am experiencing a bit of déjà vu, but so what, those were very profitable times.

“It’s Déjà Vu All Over Again” ~Yogi Berra



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Mission Statement

Lingerie Briefs is multi-faceted Lingerie and Fashion Blog for consumers and industry insiders written by Ellen Lewis and other experts from the Intimate Apparel world. Ellen created Lingerie Briefs as her virtual Lingerie boutique.”The merchandise that I feature are all products I have personally reviewed and which I would be proud to carry in my own shop. It’s an artistic and literary destination providing insight to both the Lingerie Industry and Lingerie Consumer.” …Ellen Lewis