This Week’s Intimate Discovery: A California Sleepwear Company Opens NYC Boutique
Yesterday, while working on a project with my colleague Margaret Shrum, aka The Lingerie Goddess, we decided to take a break and visit the recently opened Bedhead PJ store located on Elizabeth Street in downtown Manhattan. I wanted to show her my new favorite Bedhead print, New York Botanical, which is currently planted on a variety of their 
luscious cotton sateen sleepwear styles: pajamas, robes and nightshirts. This brand, known for their crisp, colorful and whimsical patterns has opened a shop totally dedicated to the concept of pajamas as a priority purchase. The wall of PJ’s tells the entire Bedhead story in one clean, colorful sweep of the eye. Concise merchandising always brings clarity to the vision. Excellent execution is often more difficult to conceive. Bedhead has taken a delightful leap! inquiries: joanne@bedheadpjs.com
”If You Have A Vision, Do Something With It” ~ Anthony D’Angelo
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READ Intimate Pleasures “Create Pleasurable Adventures” by Margaret Shrum
READ Literary Lingerie “Ophelia~Simone Perele” by Morgan O’Neill
I was 17 when I first realized that the human body was much more than a science phenomenon, but rather, a work of art. I purchased a book in Paris, which at the time, I thought was very risqué. Aptly named La Femme, it was a photographic memoir of the naked figure and my initial introduction to a woman’s body as a visual landscape. I was taught in art class that the torso could define the canvas or as an alternative, I could fill the entire space with the curve of just one limb. How we choose to define this form is to me what beautiful lingerie is all about. The best underwear preserves the feminine bodyscape, allowing the natural shape to emerge with the most amount of ease.
I spent a good portion of my career working for
a robe and sleepwear company that was well ensconced in the Turkish terrycloth market. I know a great deal about this business and have a special place in my merchant heart for this loungewear category whose loudest applause is always around a holiday. I have developed a fair share of bathrobes and given a plethora of them as gifts to friends and family over the years. Always searching for the best of the best, I have been acutely aware of the Belgium born 
behavior was off the scales. She had an excellent eye for quality, a fine tuned ear for integrity and a keen understanding of value. A few days ago, my 
brother reminded me that we–including my sister-had a bit of Toledo, Ohio in each of us. How could we not deny that influence on our DNA? She was, however, a bit too conservative for my taste. She was always trying to get me to set a “proper table” and I was always trying to get her to “step it up a bit”. My mom has been gone for over 20 years, but if she was here this Mother’s Day, I would love to buy her a caftan from the 
The sure sign of an Intimate brand 
with intent is how it establishes its niche in the market. It has always been my opinion, that in Lingerie, maybe more than any category of women’s apparel, the fabric drives the product and consequently, defines the label. One material that has always been part of the 
