By the time you are reading this, Thanksgiving will be done. It’s Black Friday, the traditional holiday send-off that has, in recent years, evolved into mayhem; questionable deals leaking into a sacred American celebration. I am in Mexico, where this day is not part of the general atmosphere and even Christmas in this Catholic country is less commercial. Black Friday for me, this year, is the anticipation of Hurricane Sandra, which is set to strike today and may or may not be a category 4 storm. So we are hunkered down, under dark skies, semi-prepared with our fingers crossed. Hoping for a tropical depression, just extraordinary rain, and anticipating the steady sunshine that will surely emerge at the end. It’s a clear parallel with retailer’s wishes for this season’s business.
Black Friday either in the USA’s rampant shopping craze or here on hurricane watch in Cabo San Lucas, had me thinking that the old saying “steady as she goes” would strike the right chord. This brings me to the 130 year old Hanro of Switzerland. Besides its reputation for proprietary and exquisite fabrics, and its accolades as Designer of the Year, the brand has stepped up its ante and brought lace to move its fashion drive forward. As a result, the Constance warmwear collection has taken sales by storm and steered the company towards a promise of healthy seasonal volume. A sensual combination of 4 x 3 wool and silk rib combined with an opulent Chantilly lace, these styles, XS-L, are elegant classics with a contemporary twist. Meant to be worn inside, (where I intend to be today) or outside, where half of America will be mega shopping, they are beautiful basics that will weather any retail climate change; perfect gear for holiday gifting.
“It’s So Important Your Customers Can Rely On You For Your Classics” ~ L.Wren Scott