By HOLLY JACKSON

The Truth is in The Numbers!

fit Fully Yours Serena Bra and panty on Lingerie Briefs

About a year ago, I started hearing about a little known lingerie company that was making waves in small boutiques: Fit Fully Yours. Boutique owners would bring it in on a recommendation from someone else and almost immediately sell out. They would then re-order and find that the struggle was keeping up with demand rather than selling bras. When Fit Fully Yours came up in my conversations with Ellen, I realized that not only would I get to learn more about them but I might get to try one of these mythical bras for myself.

fit Fully Yours Sweetheart Smooth Bra and panty on Lingerie Briefs

But first, I’m going to hand it over to the experts. Several boutique owners that I know keep meticulous sales data, so I asked them … Read more


In her own words, here are our taste-maker, Katrina Eugenia’s top lavender essentials for Spring 2018

Lavender Edit board by Katrina Eugenia exclusively for Lingerie BriefsI live in SoHo, New York and Ladurée on West Broadway is more or less a second home. When I saw this Sonny Angel Ladurée Pâtisserie Ornament   of a little baby angel dressed in  a fancy pastry outfit I thought it was the cutest and funniest thing I had ever seen. Somehow, all of them are of male descent, which makes them even more darling and hilarious. I love mine so much I keep it up all year long.

It was love at first site when this gorgeous set in electric lilac from by True & Co poped up as a sponsored post on my instagram feed. I had to have it. I love … Read more


By ELLEN LEWIS

The Commando Bride™ bride on Lingerie Briefs

The minute I saw the new Commando™ bridal underwear collection, I knew it was a winner. The design direction, in tandem with the brand’s quest for modernity is right in line with the evolution in the bridal lingerie industry: simplicity over frou frou. These pieces are fun shower and bridesmaid gifts, particularly for a woman who enjoys tongue and cheek fashion. As owner Kerry O’Brian has said “I want them to smile when they slip on their Commando.”  Who is the Commando bride?  This is my take.… Read more


By ELLEN LEWIS

Hanky Panky & B.R.A. Recycle Agency launch Lingeriecycle™ on Lingerie Briefs

For any of you who read my last blog on Sustainability, you know that this subject has occupied my thoughts for a while now. What concerns me with the new awareness of this issue is the marketers who hawk the concept for the mere sake of sale’s promotion. That is why, in this series of blogs, I feel compelled to highlight brands that have made this a mission from day one. One such example is Hanky Panky whose pursuit of this mission has driven their culture for 40 years. In a conversation with Gale Epstein, partner and creative director, she discusses her belief that we must all be “Stewards of the Earth”. On a personal note, I can vouch for Gale’s dedication to this credo, not … Read more


By ELLEN LEWIS

Pool at Ventanas de Cabo in Cabo San Lucas by Ellen Lewis on Lingerie Briefs

Sustainability: what does it really mean?

I took this photograph in the pool at the Clubhouse where I live in Cabo San Lucas. I’ve looked at this scene multiple times, but never appreciated the message it relays. The earth is blessed with water and sunlight, a rare gift in a universe of endless space where, so far, we have not found additional life. We must make critical choices to preserve our planet for future generations. If we don’t, the beauty we observe here will disappear. Sustainability is a loaded word. And, I have been diving into it lately to grasp which brands are serious and not just proffering from a marketing mantra. When I snapped this picture a few days ago, the fishnet hammock is what caught … Read more


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