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Introducing Out of the Box Elegance ~ Rya Collection by Flora Backer

February 24, 2017

Rya Collection by Flora Backer on Lingerie Briefs

This week I had a WOW market day. My friend and colleague Flora Backer (aka founder of Flora Nikrooz) invited me to preview her new brand, the Rya Collection, before she launches next week at Curve NY.  The styles are all Flora at her creative best. She has ventured forth on her own because as she explained to me, she wanted total freedom to create out of the box elegance. Infusing her work with the trademark Flora bridal touch, these designs are unique, feminine, pretty, sleepwear anointed with just the right amount of lingerie drama. Developed and produced completely in her New York City atelier, they manage to combine glamour and value. Flora’s instincts and knowledge of the piece goods market is obvious. There is so much “bang for your buck” here, it’s hard to decide what to showcase. Ready for retail delivery in March, every buyer searching for some store charisma should see this line. And you can, at Curvexpo NY 2/27-3/1 Booth #545

Rya Collection by Flora Backer on Lingerie Briefs

Rya Collection by Flora Backer on Lingerie Briefs

Rya Collection by Flora Backer on Lingerie Briefs

“Creativity Is Contagious. Pass It On” ~Albert Einstein

 

 

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Swim Briefs ~ Surf Expo Trends

February 22, 2017

Surf expo 2017 reviewed on Lingerie Briefs

In our Swim Briefs column Kimberly Berger, owner of the Lions Lair Boutique in Ismarolada, Florida, highlights some of the trends she saw at Surf Expo. Beachwear designs often inspire lingerie, for example high necklines, unconstructed bodywear, floral embroidery and sheer insets. I thought you might want to take a look here.

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Audio Briefs ~ Ellen Discusses Her Paris Show Experience

February 21, 2017

Audio Briefs on Lingerie BriefsIn this week’s Audio Brief, Deedee and I discuss my experience recently at the Paris Salon International de la Lingerie and the Interfiliere show. This podcast delves a bit more personally into my insights gleaned from attending these expositions. LISTEN HERE

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Featured Designer ~ Chantal Thomass

February 20, 2017

This week Alison presents the incredible talents of Ellen von Unwerth in her photo campaign for the inimitable Chantal Thomass. READ and SEE more in the Gallery.

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Fashion Illustrations ~ Body Beautiful

February 17, 2017

Today, Tina Wilson interprets the bodywear trend she saw at the Paris Salon International de la Lingerie. Her amazing sketches and her personal designs can be seen in The Gallery. READ and SEE more here

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A Love Story ~ Samantha Chang

February 14, 2017

Samantha Chang on Lingerie BriefsToday is Valentine’s Day, a universal tribute to love. For me, it has been celebrated in 3 stages: childhood, youth and as an adult. Most of the journey was about giving and getting: heart shaped cards on white doilies gave way to candy, flowers and more.  But it took 5 decades of living and 35 + years of marriage to finally define what a woman really loves; respect in the pursuit of individual passion. Devoting oneself to something uniquely fulfilling is the best gift of all.

I chose Samantha Chang’s Love Story robe to honor this holiday because the product itself tells Samantha’s personal love story. Her work reveals her understanding of the art of making lingerie. The precious details crafted with a loving needle are proof of her passion. As her studio expands, so does the appeal of the Samantha Chang brand to women worldwide. This print, a pink garden blooming effortlessly on 100% silk kimono and leavers lace draped over the silk Lola bra and panty set, perfectly capture Spring 2017 fashion trends.  They have become key items in the collection proving their retail viability.  Reinterpreted for several seasons, they satisfy lingerie lovers, gift givers and purveyors of feminine style.

“Where There Is Love And Inspiration, I Don’t Think You Can Go Wrong”
~Ella Fitzgerald

 

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The Sun was Shining at Surf Expo ~ Swimwear Trends 2017

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Mission Statement

Lingerie Briefs is multi-faceted Lingerie and Fashion Blog for consumers and industry insiders written by Ellen Lewis and other experts from the Intimate Apparel world. Ellen created Lingerie Briefs as her virtual Lingerie boutique.”The merchandise that I feature are all products I have personally reviewed and which I would be proud to carry in my own shop. It’s an artistic and literary destination providing insight to both the Lingerie Industry and Lingerie Consumer.” …Ellen Lewis