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What’s “In Bloom” For Fall

August 29, 2014

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Every time I look at the In Bloom by Jonquil collection, I am amazed at the way they merchandise prints.  As somewhat of a connoisseur of curated product, I am always impressed at how this brand finds a way to mingle visually dynamic lingerie fabrics to form a composition of coordinated sleep and lounge designs. What could be chaotic is in fact a captivating collage. Renown for their molded cup babydoll,  In Bloom is a canvas of playful styles nurturing  intimate palettes across America.

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“Art, In Itself, Is An Attempt To Bring Order Out Of Chaos.” ~Stephen Sondheim

 

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An Intimate Gallery Launches

August 28, 2014

marlonToday, we are very excited to introduce a new column on Lingerie Briefs, An Intimate Gallery by Marina Rybak. Guided by her extraordinary vision, Marina has re-imagined a classic basic. Based on my long standing knowledge of Marina’s unique insight into the creative process and her ability to identify products that stand “outside of the box”, we have decided to re-direct her column to the discovery and execution of design concepts that have the potential to re-define a business. We are starting the series with Marina’s own interpretation of the ubiquitous wife beater made famous by Marlon Brando in Streetcar Named Desire.
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Natural Beauty ~ Chantelle Lingerie

August 26, 2014

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I have been to the New York Botanical Gardens many times, but our visit there this past weekend was a very different kind of experience.  Maybe it was because it was the end of the summer and the rage of color was less acute, or maybe it was because there weren’t any special exhibits attracting hoards of visitors, but the park was virtually empty and very serene.  No one could ever deny the beauty of this horticultural paradise when the azaleas blaze in May or the Roses peak in June.  Every month of the spring season delivers its own bequest of color.  But on this very beautiful summer day, it was the wooded greenery that dominated the landscape; the basic underpinnings of these spectacular gardens; trees and bushes that support but are sometimes unseen among the floral glamour of the NYBG brand. The result was an easy, comfortable sojourn.  Even my 18 month old grandson was “quietly” engaged.

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This journey into nature’s understated essentials brought the Chantelle designscape to my mind.  Here is a brand laced with gorgeous French styling that ignites its bra collection with a level of chic not easily duplicated.  But within this collection of gorgeous lingerie, resides some very basic styles that have planted themselves in the American female psyche.  Very soon a new specimen will be delivered to stores, the C Natural seamless molded bra and matching panty set. Available is 30-42 C-H cups it satisfies the essential need of many women looking for an elegant, natural shaping, underwire bra.  Detailed with Chantelle’s signature saddle stitching one cannot forget where this bra was nurtured.  Part of the brand’s carefully cultivated brand profile, this bra is a welcome addition to the Chantelle garden.

“One Touch Of Nature Makes The Whole World Kin.” ~William Shakespeare

 

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Like Nothing Else ~ UGG Home

August 22, 2014

bootsaOver the years I have made a few savvy personal purchases, mainly on instinct.  Something unexpected about the item alerts my style radar. That is how I felt when I found this pair of UGG boots 20 years ago in a small cold weather shop in the Hudson Valley. It was like discovering a hidden treasure. Preferring fashion that lives comfortably outside of the box, I was glad that the UGG brand was not well known on the East Coast. But even when the label went into hyper drive, I have to admit that the warmth and luxury factor have remained hard to beat.

Untitled-1aPerhaps, then, you can appreciate my excitement when I first saw the new UGG Home collection at Curve. I zeroed in on this Duffield robe available in stout and cream XS-XL for fall. All I could imagine was my soft sheepskin boots wrapped around my body. My boots have taken me through some incredible winter memories and have never let me down. Maybe a little worn on the outside, but still perfectly functional after all this time, they appeal to my tendency for shabby chic and my respect for longevity.  I have no doubt that the integrity of the UGG brand will insure the same for this beautifully made loungewear line.

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“Luxury Must Be Comfortable, Otherwise It’s Not Luxury
~Coco Chanel

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Silk Solutions ~ Gold Hawk Lingerie

August 19, 2014

2014-08-14-12.33-aSilk Color Selections for Fall 2014

I could go into a poetic interlude on the importance of silk in a lingerie library, but I’ll save that for another time.  I am currently more focused on where to source it, given the recent demise of several resources known for their rather well-priced assortment of this luxury fiber.  In fact, in the past several weeks, I have had several retail buyer inquiries asking me if I might have any ideas.  So I will make this short and sweet: Gold Hawk Lingerie.  I discovered this west coast brand several years back but then they were gone.  Back at Curve several weeks ago with a much more developed intimates focus, their timing could not have been better.  Offering several collections at great value in sizes XS – L, these pieces cover many of the essential bodies intrinsic to intimate assortments.  But it’s the modern color combination of the lace and silk essentials that got my attention: 10 for fall and 18 for spring.  We won’t discuss the bridal opportunity here now: that’s an entirely other treasure trove.

2014-08-14-12.28-aSilk Color Selection for Spring 2015

“The Opposite Of A Problem Would Likely Be The Correct Solution.”
~Joey Lawsin

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Luxury On Display ~ SNOA Sleepwear

August 15, 2014

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Last Saturday we decided to take my 18 month old grandson to the Bronx Zoo. I haven’t ventured to this urban animal kingdom in some years so I was looking forward to watching his reaction as he caught site of the live creatures that inhabit the books we read to him daily.  I wouldn’t say he was disinterested, but the hordes of kids and the cars on the monorail certainly captured his imagination more than the live exhibits.  With the exception of a sloth, some pink flamingos and a snake, he was pretty much in toddler mode; plucking leaves, picking up stones and climbing on fence rails.  Nonetheless, I found this habitat of exotic species, some who risk extinction, worth every minute.  Part of the Wildlife Conservation Society, the Bronx Zoo is dedicated to the preservation of global wildlife.  A metropolitan wonder, the product marketed here is worth every penny of admission.

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Navigating the Zoo last weekend reminded me of my 3 day marathon at Curve NY last week looking for interesting brands worthy of a second look.  I found a few, but the one that came to mind immediately was SNOA an eco-friendly California made Sleepwear collection that donates a portion of its profits to protecting polar bear habitats through the Center of Biological Diversity.  The drape of these sexy, yet cozy styles is a result of a double layer of luxurious MicroModal® that hugs a woman’s curves underneath while smoothing the torso on top. Available in sizes S-XL, these designs are cut to flatter any shape.  I can vouch for this personally.  The moment I saw the SNOA display, I knew it had a unique DNA.  Apparently, I was not alone.  Every buyer I led to the booth was easily convinced.

“In The End
We Will Conserve Only What We Love
We Will Love Only What We Understand
We Will Understand Only What We Are Taught”
~Baba Dioum (from a plaque at the Bronx Zoo)
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Shaping The Future ~ Body Hush

August 12, 2014

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In the past couple of years I have watched the Shapewear category go from fundamentals to celebrity status. In the glory days of this trend, it seemed as if Shaping brands were emerging from the woodwork. At the trade shows, this category absorbed multiple booths.  I was pretty sure they could not all survive.  After all, what percent is this niche to a total lingerie business? Most stores see this niche as a utilitarian need; comfort and fit drive the success stories (and of course, excellent marketing).   The hype however, is gone, and so is the plethora of choices.  So it was with great expectation that I visited the Body Hush booth at CurveNY last week having learned about this company from several specialty stores. This is a comprehensive brand with four separate shaping collections from light to firm control. Fashion innuendos including lace, print and mesh permeate the assortment giving the entire classification a fresh perspective.  Constructed with a seam free technology in proprietary fabrics, styles are available in sizes S-XXXL.  “Feels Great” is the feedback I get. Not a shapewear aficionado, I have yet to try it on, but if the reorders they are receiving are any indication, Body Hush has a great future.

“If You Hype Something And It Succeeds, You’re A Genius-It Wasn’t A Hype.
If You Hype It And It Fails, Then It Was Just A Hype” ~Neil Boggart

 

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Mission Statement

Lingerie Briefs is multi-faceted Lingerie and Fashion Blog for consumers and industry insiders written by Ellen Lewis and other experts from the Intimate Apparel world. Ellen created Lingerie Briefs as her virtual Lingerie boutique.”The merchandise that I feature are all products I have personally reviewed and which I would be proud to carry in my own shop. It’s an artistic and literary destination providing insight to both the Lingerie Industry and Lingerie Consumer.” …Ellen Lewis