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Body Bliss ~ Montelle Intimates

July 29, 2016

Body Bliss Warmwear by Montelle Intimates on Lingerie Briefs

They say we are under a heat dome here in the USA. To me, it feels pretty much like a typical July heat wave in NYC. My dilemma, at the moment, is this blog. For several weeks, I’ve been chomping at the bit to preview Montelle Intimates new Body Bliss collection delivering shortly; but personal missives that inspire product revelation about a fabulous new warm wear line are not easily relatable in this swelter. I can say, though, that the retailer’s reaction to this cool new category from this 30 year old Canadian brand has been very hot. These pieces, fitting sizes S-XXL, are engineered in an eco-friendly; Lenzing Modal®, pill free, Dralon® fabric that emulates the buttery soft feel often attributed to luxury materials. However, these designs won’t sweat a woman’s bank account. Perfect undergarments for those frosty winter forays on ski slopes, skating rinks, snow fields or cozy fireside chats, Body Bliss is a refreshing new take on a lounging category that craves comfort as well as style.

“What Good Is The Warmth of Summer, Without The Cold Of Winter To Give It Sweetness” ~John Steinbeck

 

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Swim Fashion 2017 Up Front and Personal

July 26, 2016

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Today, our esteemed colleague, Kimberly Berger gives a first hand account of the Miami Swimshow which she attended for four full days last week in Florida. Despite her packed schedule, she found time to take these images and send me her thoughts. Kimberly’s take on the show is a personal perspective, obviously geared towards her retail history in the highly successful swim shop, Lions Lair, that she opened in the Keys 20 years ago. Her youthful frustration in not being able to find a bathing suit that fit a woman with real curves, is what led her down this road. Her store has become a merchandising beacon and today she runs a robust business in this mega force fashion category. What’s interesting is how she let the swim and beach business inform her knowledge on lingerie and as a result, has layered into her inventory, intimate apparel. I have long been a proponent of the importance of swim trends on lingerie design, from color, print and shape. It is the closest thing to a merchandising sisterhood and every lingerie shop, even if they don’t carry the category, should take heed of the direction emerging from this major fashion market. To read and see Kimberly’s impressions CLICK HERE.

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The Magic of Hadley Smythe

July 25, 2016

hadley Smythe on Lingerie Briefs

When photography, lifestyle and design merge, the result can elevate product to a higher dimension. The beautiful work of UK lingerie and swimwear designer Hadley Smythe is elegantly profiled on her website. Alison’s discovery of this retro influenced merchandise on instagram proves just how powerful social media can be. READ and SEE more

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Only The Best Survive ~ Janira® Shapewear

July 22, 2016

Janira Shapewer leggings on Lingerie Briefs

Five years ago when the shapewear business was barreling down the wholesale lingerie highway, I wrote an article for The Best of Intima magazine profiling the phenomenon. Two years later we updated our take on this direction. Today, I can say “Only the Best Survive”. Like any hot trend that explodes quickly, the implosion of those who do not understand the legacy of the category is imminent. Shapewear, in particular, is a highly technical business. It requires state of the art diligence on fabric and manufacturing developments. The survivors are the brands that know how to camouflage this expertise with elegance.

SECRETS-SILUETA-31053- hi waisted brief from Janira Shapewear on Lingerie Briefs

It was during the market research for these stories that I had my first exposure with the 65 year old Spanish shaping brand, Janira®. Several of the better boutiques raved about the consumer loyalty to their designs.  My first encounter with the products was at Curve last February when the company got my attention with their luxurious leggings. I was intrigued because I live in leggings, but have never found a pair that does diligence quite like my riding tights. So, I stopped for a look. Sleek as they were, I was pretty sure they would never satisfy my needs so; Janira® challenged me with several pairs, Vientro Plano basics and Maya fashion tights. I must say they won the bet. These styles are great, not only in form, but also function. As a result, I decided to explore elements of their core shapewear business and actually tried the Siluetta hi-waisted brief. The result clarifies for me why they are the fastest growing shaping brand in Europe. Shapewear rebel that I am, I must face the music; the years are catching up. Time has schooled me in the wisdom of control.

“The Weak Die Out And The Strong Will Survive. . . . .” ~Anne Frank

 

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Sooth The Soul ~ Only Hearts

July 19, 2016

Only Hearts Tapestry Devore Robe on Lingerie BriefsIt’s really hot outside. Today, New York is pushing 100 degrees. I am thinking that the Cloisters in upper Manhattan might be a good place to be in this oppressive weather. I was driving past the Fort Tyron exit and it occurred to me that this museum wrought in the medieval architectural style of a European abbey might just be a way to escape, not only the heat, but the entire climate darkening the news feeds these days. Sometimes, a moment away from the swelter can be rejuvenating.  Maybe I can find serenity in the iconic Unicorn Tapestries that are the core of this landmark. They remind us that art does have healing powers.

These hangings conjured thoughts I had when I saw the Only Hearts velvet collection last January in Paris. I knew that the rich, lush patterns were worthy of a highlight. Apparently, I was correct. The Tapestry Devore kimono delivering this month is already a brand best-seller. This beautiful lightweight velvet burn-out design promises wardrobe balance between a sultry summer and fortuitous fall. Made in New York City, it represents classic Only Hearts inner-outerwear™ appeal. A woman can wear it to the museum or wrap herself in its artistic luxury while cocooning at home.  Either way, it’s an easy solution, something hard to come by and of great value in the coming weeks.

“In The Madness, You Have To Find Calm” ~Lupita Nyong’o

 

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In The Gallery ~ Lola Devlin

July 18, 2016

Whatever Lola Wants • Lola Devlin May 2016

This week Alison continues her search for new lingerie design talent bringing us the glamorous work of Lisa Nicole Harbottle created for luxury brand Lola Devlin. If you remember the iconic song “Whatever Lola Wants” , you will understand everything this brand espouses. READ and SEE more here

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Peachy Pairs ~ Curvy Kate Swimwear

July 15, 2016

Just back from Cabo San Lucas where I reside for long stretches of time, I have a new found interest in the beachwear business. The mall alone has more swimwear stores than apparel choices. My observation though, is the lack of selection for women who don’t have classic tank and bikini bodies. Enter Curvy Kate (not in Cabo yet) and a solution to this dilemma reinforced in 2017 by their introduction of their new “Peachy Pairs”.

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Mission Statement

Lingerie Briefs is multi-faceted Lingerie and Fashion Blog for consumers and industry insiders written by Ellen Lewis and other experts from the Intimate Apparel world. Ellen created Lingerie Briefs as her virtual Lingerie boutique.”The merchandise that I feature are all products I have personally reviewed and which I would be proud to carry in my own shop. It’s an artistic and literary destination providing insight to both the Lingerie Industry and Lingerie Consumer.” …Ellen Lewis