Calm Within The Storm ~ Hanro of Switzerland

November 27, 2015


By the time you are reading this, Thanksgiving will be done. It’s Black Friday, the traditional holiday send-off that has, in recent years, evolved into mayhem; questionable deals leaking into a sacred American celebration. I am in Mexico, where this day is not part of the general atmosphere and even Christmas in this Catholic country is less commercial. Black Friday for me, this year, is the anticipation of Hurricane Sandra, which is set to strike today and may or may not be a category 4 storm. So we are hunkered down, under dark skies, semi-prepared with our fingers crossed. Hoping for a tropical depression, just extraordinary rain, and anticipating the steady sunshine that will surely emerge at the end. It’s a clear parallel with retailer’s wishes for this season’s business.


Black Friday either in the USA’s rampant shopping craze or here on hurricane watch in Cabo San Lucas, had me thinking that the old saying “steady as she goes” would strike the right chord. This brings me to the 130 year old Hanro of Switzerland. Besides its reputation for proprietary and exquisite fabrics, and its accolades as Designer of the Year, the brand has stepped up its ante and brought lace to move its fashion drive forward. As a result, the Constance warmwear collection has taken sales by storm and steered the company towards a promise of healthy seasonal volume. A sensual combination of 4 x 3 wool and silk rib combined with an opulent Chantilly lace, these styles, XS-L, are elegant classics with a contemporary twist. Meant to be worn inside, (where I intend to be today) or outside, where half of America will be mega shopping, they are beautiful basics that will weather any retail climate change; perfect gear for holiday gifting.

“It’s So Important Your Customers Can Rely On You For Your Classics” ~ L.Wren Scott




Giving Thanks

November 25, 2015


Our team at Lingerie Briefs would like to wish all our USA followers a Happy Thanksgiving. In an ever expanding chaotic world, it is easy to forget what is good about our daily lives. We are grateful to our readers, to our partners and to all the brands who work diligently to create product worthy of recognition. You are the manna on our table and for all the content that you provide to us, we thank you. We wish that we could offer peace and prosperity to the all those to whom it is denied and believe that it will happen. We can hope.



Cool Innovation ~ Lusomé Sleepwear

November 24, 2015


Technology has steered the tides of change in the marketplace ever since the invention of the wheel. We can claim that the speed of light movement being witnessed today in the growth of telecommunications trumps history, and maybe so. But pioneers in science and art have always had life altering impact on the cultural status quo, even as they are constantly challenged by last year’s perspective. In the Lingerie trade, change is rarely dynamic, but more likely evolutionary. We are, after all, dealing with fabric, albeit close to the skin. But that very point drives this industry’s research and innovation, and in the process, it drives a multi-billion dollar business to new horizons.


I have been sent, shown and shuttled towards a multitude of products that claim revolutionary impact on the wearer’s comfort level. They wick, breathe, massage, soften, support, absorb, and on and on. And some of them do what they claim. But frankly, I am wary. R&D is a very time-consuming, expensive and scientific ordeal. Coordinating its effects into garments that also solve lifestyle requirements is a complicated process. And so, when I was initially introduced, several months ago, to the Lusomé brand’s exclusive drylon™ moisture management fabric technology, I was hesitant.

However, recently my partner Shirley had surgery, and I gifted her a few Lusomé  styles that had been sent to me. She was having difficult nights, broken sleep and discomfort from sweating. Her reaction to the sleepshirt she tried instilled me with the confidence that this budding company is on to something special. Her testimony says it all: “I slept through the night, stayed under the covers and the cotton felt like a soft second skin. I was cool and comfortable when I’m usually throwing off the bedclothes”. Now, she has admitted to me, she wears the lounge pants almost every day.


In controlled laboratory tests, drylon™ has been proven to work up to 5 times faster than competing brands based on official moisture management testing protocols. Through innovative weaving of natural fiber blends that contain no chemicals it moves moisture away from the skin’s surface spreading to the fabric’s surface for rapid evaporation. Over 80% of the female population will experience night sweats in their lifetime, so this is a promise of real volume for a savvy intimate’s retailer. All one need do is to feel the fabric to know that this iteration of moisture release product is elegantly unique.


I knew there was potential here once I became acquainted with Lara Smith, the entrepreneur whose personal quest for a product addressing these issues inspired her to capitalize on 20 years of experience in the textile industry to create Lusomé.  After 2 years of development and 70 trials, Lara has clearly combined her excellent taste and in depth training to bring a revolutionary product to market. After it was recently featured on Good Morning America, the explosion of her website with consumers searching for stores where it is available  proves my point. Contact

“There’s A Way To Do It Better – Find It” ~Thomas Edison


Bridal Briefs

November 22, 2015


Else Lingerie the creative inspiration of designer and founder Ela Onur. Beautifully crafted in her Istanbul studio, these pieces are luxury accessories worthy of any wedding memory. SEE MORE 



Sophia’s Journey ~ Le Mystѐre

November 20, 2015


One of my favorite books is the 1997 historical novel by Charles Frazier, Cold Mountain. The tale, as often been compared to Homer’s, The Odyssey as it tracks the journey of Inman, a Confederate soldier as he walks for months returning to the love of his life. Just as Homer spends 10 years travelling back to Ithaca, both characters, evolve into heroes as they rebuild themselves overcoming multiple obstacles on their way home.


In the world of Lingerie, this theme presents itself to me with Le Mystѐre, particularly with their coterie of Sophia styles. This is a story of a bra design whose early 2015 launch was so successful it has spurred the brands voyage back to its 25 year old roots. Le Mystѐre has regained market momentum after new management decided to return the company to its original foundation of fashion and fit. Now, as the Sophia collection moves into 2016, Le Mystѐre has secured a clear retail sale’s path establishing a lead role in the Intimate market. Beginning with the Sophia Lace Heirloom, and the Lace T-Back, and fitting 30-36, B-G cups, these bras offer the virtues of both cut and sew support as well as smooth contour lines. They are further enabled by the lightly lined memory foam cups that lift and support without padding. This fall, the addition of the bodysuit and hi-waisted shaper in 32-36, B-DD and S-XL, adds more stamina to the group. But the real arrival for me is the Sophia strapless coming spring 2016. After all, when I think of the Le Mystѐre heritage, this silhouette is always a destination.


“You Can Never Go Home Again, But The Truth Is You Can Never Leave Home, So It’s All Right” ~Maya Angelou




In The Gallery ~ Golden Lingerie

November 18, 2015

Untitled-1dStruck by the legacy of Gustav Klimt’s gold leaf mosaic paintings, this week in our Gallery, we show how gold impacts art and lingerie. SEE MORE



Anticipation & Satisfaction ~ Dita Von Teese

November 17, 2015


My husband Gerard went fishing yesterday and caught a 45 lb. Dorado. The ear to ear grin on his face said everything. He was very satisfied after his big catch. The thing about fishing is the hours of anticipation. Waiting endlessly, floating silently, one could be lulled to sleep lost in a fantasy of great expectations. Just when the dream is fading, the vision turns to reality and a powerful presence appears. For the fisherman, it is a thing of beauty, and the struggle to seduce it is an exotic dance between man and his passion. Here in Cabo, fishing is a glamour sport.


You might find it odd, my comparing Dita Von Teese’s lingerie to fishing. But, the moment I saw my husband’s smile, I thought about the way I feel every time I visit Dita’s showroom. I am always bowled over by her intimate’s collection. It is with great intent that I wait for her new show. And I am never disappointed. If one were to compare sculling the lingerie market for meaningful innovation and poetic nourishment to trolling the sea for a delicious treasure, the metaphor makes sense. This time, it was the Dita Von Teese bodysuits, from the immensely successful Madame X and Dahlia range. Exquisitely detailed with a combination of embroidery, lace, satin and mesh, it is the potent design elements that absorb all the attention. Ranging from 32A to 36DD, these pieces are an enticing taste of the Dita Von Teese allure. With this brand, there is always more to buy than one could possibly consume.

“Desire Increases When Fulfillment Is Postponed” ~ Pierre Corneille



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Mission Statement

Lingerie Briefs is multi-faceted Lingerie and Fashion Blog for consumers and industry insiders written by Ellen Lewis and other experts from the Intimate Apparel world. Ellen created Lingerie Briefs as her virtual Lingerie boutique.”The merchandise that I feature are all products I have personally reviewed and which I would be proud to carry in my own shop. It’s an artistic and literary destination providing insight to both the Lingerie Industry and Lingerie Consumer.” …Ellen Lewis