Someone told me the other day, that the market can seem so redundant; same old, same old. It’s not easy buying for margin and profit. You have to focus on inventory that sells quickly and often. In the USA, in particular, that often means basics, no nonsense, practical merchandise that speaks to a broad customer base. How, then, to balance the reality of the bottom line with the beauty of exquisitely designed lingerie? In this business, it is a tight rope act. And, it requires an education in beauty, quality and garment construction.
A few years ago, making my rounds of the Curve show in NYC and also Paris, I happened upon a German label that caught my eye simply because of its visual allure. It was technically detailed and so different than the rest of what I was analyzing. What made it interesting was that Birgit Rieker-Jongen, the managing director, clearly understood the essence of lingerie, having grown up in her family’s corsetry manufacturing business, Escora. When she launched the Coco Cavaliѐre brand in 2010, her eye for gorgeous underpinnings right on the pulse of intimate trends proved uncanny. This is not a collection for the faint at heart, it is a treasure chest of fine jewels and a design trove worthy of reviewing as you might a gallery of fine art. It is important to give visionary product a platform because creativity deserves full disclosure and we deserve the pleasure of creative surprise.
“Creativity Is A Continual Surprise” ~ Ray Bradbury