The Beautiful and The. . . Wacoal Visual Effects Minimizer
Over the weekend I finished reading F. Scott Fitzgerald’s “The Beautiful and the Damned”. I haven’t read Fitzgerald since my school age days, where literature courses required that we dissect his writing style. Frankly, I found the task laborious; so much description, so many words to make a simple point. But as I have grown less judgmental and more discerning with age, I decided to take another stab at this author whose books, written in the early 20th century, still hold sway over the literary world. I am very glad that I did. With Fitzgerald, it is not really about the story; although as character studies they are incomparable. It’s the poetry of the prose. When I first began listening (I listened to the book on tape), I was overwhelmed by the copious descriptive detail and thought perhaps this might be why, in today’s “get to the point” world, Fitzgerald, though studied, was relegated by many to academia. But, every phrase is a so rich in brilliant allegory, that sentence structure takes the rare position of defining the novel. From what well of beauty did Fitzgerald gain such a talent for the English language? His amazing skill with words has elevated a very basic plot-line to a technical masterpiece.
Within one hour of listening to the book, believe it or not, I began to conjure the Wacoal brand. Wacoal is a company, whose expertise in engineering has, for over 30 years, created national best-selling bras that never seem to lose their viability despite the influx of other competitors in the market. They have an uncanny talent for developing intimates that endure in a constantly evolving and show stopping marketplace. Their lingerie has become a mainstay in many retail inventories. Wacoal’s engineering expertise, professional credibility and design infrastructure have produced a font of everyday products, many amplified by fashion. The Visual Effects Minimizing bra proves my point because it is not a typical minimizer. Although it reduces bust size up to one inch and boasts many functional details, the fashionably engineered lace cups veil this basic foundation eloquently. Fitting 30-44, C-H cups, this bra, launched in 2016, appears by sale’s results, destined to become another Wacoal classic.
“The Wise Writer Writes for the Youth of His Own Generation, the Critics of the Next,
and the Schoolmasters of Ever Afterward” ~F. Scott Fitzgerald
