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Explore the Avant-Garde ~ Murmur Lingerie

March 27, 2017

By ALISON CONNOLLY

Murmer Lingerie on Lingerie Briefs

Perhaps the first (or only) lingerie brand that comes to mind when I consider the term avant-garde is Murmur.  For the last few years, Romanian designer Andreea Bădală has been creating standout collections of luxury prêt-a-porter with a risqué  lingerie twist.  The lines between the two are completely blurred in such a way to give the customer the freedom to wear pieces as either innerwear or outerwear.  The brand is perhaps best known for its minimalist, soft bondage aesthetic, and certainly makes for great editorial or performance pieces for talents such as Beyoncé, Madonna and Lady Gaga.  Each season features a monochrome collection with either corset or garter strap details, but often presented in a new and unusual light.  You can see glimmers of where the designer gets her inspiration from 1940s and 50s silhouettes.

As you will see in these images, which represent both the classic and SS17 groups, most of the pieces are starting points for a fantastic wardrobe.  We love the versatility of being able to build a show-stopping wardrobe from one or two spectacular pieces!

Shop these looks and much more from this handcrafted brand by visiting the Murmur website.

Murmer Lingerie on Lingerie Briefs

Murmer Lingerie on Lingerie Briefs

Murmer Lingerie on Lingerie Briefs

Murmer Lingerie on Lingerie Briefs

Murmer Lingerie on Lingerie Briefs

Murmer Lingerie on Lingerie Briefs

Murmer Lingerie on Lingerie Briefs

Murmer Lingerie on Lingerie Briefs

Murmer Lingerie on Lingerie Briefs

Murmer Lingerie on Lingerie Briefs

Murmer Lingerie on Lingerie Briefs

 

 

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Perfectly Mismatched ~ Love Stories Intimates

March 20, 2017

By ALISON CONNOLLY

Love Stories Mix and Match Intimates on Lingerie Briefs

If anything, I love a lingerie brand with personality.  Whether it’s provocative or playful, I respect a designer that knows how to clearly translate their vision into an effective campaign.  Probably every feature I’ve done in the Gallery shares the common thread of a brand that has gone above and beyond the bland “corporate catalog” images and delivered something magical.  In this case, I am sharing a successful large brand that happens to do an amazing job of capturing the indie spirit of a smaller label; Love Stories.

Founded by Marloes Hoedeman in 2013, this Dutch lingerie label is all about creating the perfectly mismatched set.  For example, we see leopard bralettes paired with zebra-print bottoms, or patterned bras sold with a solid bottoms.  Hoedeman says this style emerged from her own personal lingerie wardrobe, in which her daily look was never perfectly matched and certainly did not include big padded bras.  It was also a part of her background as a successful stylist, where the heart of her job was being able to match varying prints and fabrics in a creative way.

Another facet of the brand’s identity is due in part to the work of illustrator Milou Neelen, who is responsible for many of the patterns and whimsical drawings associated with Love Stories marketing.  Neelen is best known for her “Let’s Stay in Bed” graphic that we’re seeing all over social media these days as well as the popular “Hotel Magique” art collection (I’ve been a huge fan of her work for a while!).  Personally I think this collaboration is a match made in heaven!

Love Stories places a large part of its budget in product styling, packaging and photo shoots, and that investment certainly has paid off.  Currently the brand has 7 boutiques throughout Europe, with 4 more opening soon (sorry, nothing in North America…yet)!  Each boutique is unique in its style and displays, and completely inspiring.

I know my next trip to Europe will certainly involve a trip to Love Stories, and I absolutely cannot wait!

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Illustrations & pattern designs by:
http://www.milouneelen.com/lovestories/

 

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Sleep Pretty~Suzy Black Lingerie

March 13, 2017

By ALISON CONNOLLY

Suzy Black Lingerie on Lingerie Briefs

It happens to be International Women’s Day as I write this post, and somehow seems incredibly appropriate that I am writing about the brand Suzy Black.  The founder of this lingerie label (Diondra Julian) refers to herself as a “Chief Panty Enthusiast, Designer, Wife, Mom and Reveler” so I can’t help but think that she is precisely the type of woman we are celebrating today.  This is a brand that celebrates women and femininity, and is run by a designer who gives major credit to her mother for inspiring her line of work.  In fact, Diondra explains how her mother’s love of lingerie was passed down to her (quite literally as she left for college she was handed a box of lingerie her mother had collected), and how she grew up understanding how to embrace and appreciate the power of being a woman.  All of this is translated into a beautiful selection of delicate bralettes, lacy panties and sumptuous loungewear.  It is also at the root of the brand’s #SleepPretty campaign which encourages women to take a moment out of each day to treat themselves.  Essentially, if you’re spending an entire day serving other people’s needs, at the very least you can indulge yourself in something beautiful while you relax!

Ultimately, all of these sensual “pretty little things” were designed to be uncomplicated, unpretentious and simple.  It’s a modern working mother’s take on how to be sexy in our busy fast-paced lives.  In keeping with the Women’s Day theme, it comes as no surprise that Suzy Black lingerie is designed and manufactured (in the USA) by women and for women.

The following images are from the current SS2017 collection, whimsically referred to as “The Madhatter’s Bride” as well as a peek at the FW2017 collection that arrives in stores this August.

You can order items from the current season (as well as a few older season items) at http://www.thenewsuzy.com/shop/

Suzy Black Lingerie on Lingerie Briefs

Suzy Black Lingerie on Lingerie Briefs

Suzy Black Lingerie on Lingerie Briefs

Suzy Black Lingerie on Lingerie Briefs

Suzy Black Lingerie on Lingerie Briefs

Suzy Black Lingerie on Lingerie Briefs

Suzy Black Lingerie on Lingerie Briefs

Suzy Black Lingerie on Lingerie Briefs

Suzy Black Lingerie on Lingerie Briefs

Suzy Black Lingerie on Lingerie Briefs

Suzy Black Lingerie on Lingerie Briefs

Suzy Black Lingerie on Lingerie Briefs

 

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Drama Queen ~ Amoralle Lingerie

March 6, 2017

By ALISON CONNOLLY

Amoralle Lingerie on Lingerie Briefs

If there’s a lingerie brand that understands opulence, it’s Amoralle.  Sweeping gowns, oversized bows, silk, tulle and lace combinations…it’s all there.  The campaign images for this brand are equally lush, with dramatic landscapes, even more dramatic hair and an abundance of flowers; there’s no holding back.  I’ve followed this brand for several years (for so long, that I remember it used to go by a different name), and Amoralle has consistently been lush and eye-catching.

Amoralle was founded in 2009 by Latvian designer Inese Ozola, and includes a wide variety of intimates including lingerie, loungewear, legwear, bodysuits and accessories.  It also features a full range of bridal lingerie for the bride who wants the full fantasy experience.  What’s consistent through all of the designs is the over-the-top glamour that is packed with drama.  If you’re looking to inject elegance in your boudoir, Amoralle should be your first stop!

Here are some of my favorites from some of the more recent collections (“Wild Birds” and “Wild Roses”), along with items from the signature collection on their website.  If this doesn’t inspire you to do a boudoir photo shoot, I don’t know what will!

Amoralle Lingerie on Lingerie Briefs

Amoralle Lingerie on Lingerie Briefs

Amoralle Lingerie on Lingerie Briefs

Amoralle Lingerie on Lingerie Briefs

Amoralle Lingerie on Lingerie Briefs

Amoralle Lingerie on Lingerie Briefs

Amoralle Lingerie on Lingerie Briefs

Amoralle Lingerie on Lingerie Briefs

Amoralle Lingerie on Lingerie Briefs

Amoralle Lingerie on Lingerie Briefs

Amoralle Lingerie on Lingerie Briefs

Amoralle Lingerie on Lingerie Briefs

 

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Swiss Miss ~ Lyn Lingerie

February 27, 2017

By ALISON CONNOLLY

Lyn Lingerie on Lingerie Briefs

It seems as though each week I am covering lingerie from a different country!  Just this year alone I have covered brands from France, Russia, Belgium, Poland and the USA.  So without further ado, this week’s intimate apparel country of choice is Switzerland!  The brand being featured is Lyn Lingerie, which is a bold, modern line that is perhaps best known for its striking bodysuits and ‘crop top’ bras.  I knew I was in good company writing about Lyn, as our contributor Tina Wilson recently selected one of their bodysuits for her Salon International de la Lingerie sketches!

This Zurich-based company specializes in creating high quality, high comfort pieces that feature beautiful details.  I love the mix of strong, modern silhouettes paired with delicate lace detailing.  The brand was founded by fashion designers Evelyn Huber and Ramona Keller, who hand-produce less than 10 parts of their lingerie per day using a blend of conventional and unconventional materials.  They aim to incorporate fabrics from Swiss companies into their work, which is meant to result in a product of the highest quality.

The runway images shown here represent Lyn Lingerie’s AW2017 collection and well as pieces from the Signature Collection that is currently available for purchase.

I’m eager to see which stores pick up this label…I know I would!

Lyn Lingerie on Lingerie Briefs

Lyn Lingerie on Lingerie Briefs

Lyn Lingerie on Lingerie Briefs

Lyn Lingerie on Lingerie Briefs

Lyn Lingerie on Lingerie Briefs

Lyn Lingerie on Lingerie Briefs

Lyn Lingerie on Lingerie Briefs

Lyn Lingerie on Lingerie Briefs

Lyn Lingerie on Lingerie Briefs

Lyn Lingerie on Lingerie Briefs

Lyn Lingerie on Lingerie Briefs

Lyn Lingerie on Lingerie Briefs

Lyn Lingerie on Lingerie Briefs

Tina Wilson fashion illustration of Lyn Bodysuit on Lingerie Briefs

 

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Whimsical Parisian Chic ~ Chantal Thomass SS2017

February 20, 2017

By ALSION CONNOLLY

Chantal Thomass Lingerie Campaign on Lingerie Briefs

If there’s any lingerie designer that understands the value of pulling out all the stops for a seasonal campaign, it’s Chantal Thomass!  For as long as I can recall (perhaps the last 10 years?), the eponymous French lingerie brand has teamed with the incomparable Ellen von Unwerth to create its editorial campaigns.  Each year, new collections are presented in full glamour with often coquettish, whimsical images.  In fact, most years, the models sport the signature Chantal Thomass square-cut blunt hairstyle and crimson lips (which is only seen in the product shots this year, as you will see in the one example I included at the end of this post).

This season, for Spring/Summer 2017, we see a collection of images that are reminiscent of a fairy tale.  In fact, as you visit the designer’s website you are greeted with the line “Once upon a time, in the kingdom of delight…”.  There are stylistic references to Alice in Wonderland and The Princess and the Pea in these photos, once again captured by Ellen von Unwerth (modeled by Nataliya Bulycheva).  Many of the classic shapes we have seen in previous seasons are reinvented here in new colors and include surprising new details.  Of course, there are also many new shapes and completely new details that make this season wonderfully fresh too.

On a personal note, I had the pleasure of meeting with Chantal Thomass when I visited the Salon International de la Lingerie (she knew who I was, thanks to a conversation she had with Dita von Teese…I loved hearing that!).  Without question, she embodies the spirit of her brand and the essence of Parisian chic.  Since 1975 she has been creating bold, indulgent lingerie that still reigns as the example of what glamorous lingerie can and should be.  I look forward to many more years of seeing her artistic vision evolve (as she has so beautifully over the years) and for her brand to continue to inspire!

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Chantal Thomass Lingerie Campaign on Lingerie Briefs

Photographer: Ellen VON UNWERTH
Stylist: Lara CVIKLINSKI
Hair Stylist: Alexandry COSTA
Make-Up Artist:  Alice GHENDRIH
Model: Nataliya BULYCHEVA
Props: Marcel VAN DOORN

 

 

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Featured Designers Gallery

 
 
This Gallery is a visual harbor of interesting details from inside the world of lingerie as well as beyond its boundaries. From Indie Designers to Established Brands, we feature garments that are usually cutting edge and/or timeless in their design of intimate apparel.

 
Occasionally included are images just to make you smile!
 
 
CONTRIBUTORS INCLUDE:
 

 
 
ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.
 
ELLEN LEWIS, Publisher/Editor Lingerie Briefs