About
Bios
Ellen Lewis, principal partner of Lingerie Briefs has been delivering results for dozens of apparel retail and wholesale clients for over 30 years.
Ellen has held positions in both the corporate as well as the entrepreneurial environment of a private business. This combination has provided strong managerial experience, as well as hands on participation in all aspects of buying, merchandising, sales, and product development. She is well known for her outstanding communication skills.
Ellen spent 8 years with Abraham and Straus Department Stores and 12 years with R.H. Macy’s as a Buyer, Merchandise Manager and VP of Intimate Apparel Private Label .
During her 12 year tenure at Nap, New York, and Bennett and Company, she oversaw the product development for their Victoria’s Secret account as well as the launch of several brands including Crabtree & Evelyn Sleepwear and Jacalyn Bennett Lingerie.
Ellen’s love of the written word and her knowledge of the Intimate Apparel Market inspired her to create Lingerie Briefs in 2009. Her mission is to identify quality, wherever it lives. Ellen is a University of Pennsylvania graduate.
Shirley Wolf Freeman, partner/creative director of Lingerie Briefs since 2009.
Shirley’s career began as a graphic designer working at several Boston agencies. She then ran her own design shop for a number of years until her career shifted to the broadcast industry.
Shirley was a broadcast professional for nearly 20 years. Her experience ranges from being an on-air personality to a station manager. She also owned/operated of a small group of radio stations in New England from 1988 to 2001. This extraordinary experience involved working closely with retail establishments in the marketing arena. Shirley was allowed insider insight to the business and marketing needs of many retail establishments including apparel and lingerie shops.
Upon selling her broadcast group she became the marketing/PR director for Claire Murray Lifestyles, an international wholesale and retail business featuring home goods and apparel. She also wore the webmaster hat there.
Shirley has been back to her graphic design roots for the past 7 years and is passionate about the creative work she provides for Lingerie Briefs along with her daily collaboration with Ellen to help make Lingerie Briefs a fabulous, must-visit site!
Kenneth O. Lewis, partner and managing director of Lingerie Briefs since 2010.
Ken has had an award winning career building efficient and profitable global sales and marketing programs. His expertise is a unique blend of technical and marketing analysis, ROI projection and creative development. He has worked with global brands including: Timex Corporation, The Stanley Works, Marvel Entertainment, The Walt Disney Company, Six Flags Corporation and Ringling Bros.
Ken’s has experience on both the agency and client side of the business in strategic planning, global marketing, national brand & account management, marketing communications, licensing and business development and e-commerce strategy.
Ken has recently added an MA in English and Education from C.C.S.U. University of Connecticut to his resume resulting in a two year career sabbatical to fulfill his dream of teaching High School English. He received his BA from Washington University in St Louis.
Ken joined Lingerie Briefs to assist in its transformation to the next level. He believes the combination of business expertise and creative talent anchored by Ellen’s blog has the potential of a broader audience. This is what he loves to do.