BRIEF ALERT! Yummie Tummie
This week’s Intimate Discovery: Yummie Brings Shapewear Out of The Closet
It is not too often that I can identify a new merchandising 
channel in the Intimate Apparel Industry, so you can imagine my excitement when I saw the pioneering lifestyle initiative recently launched by the innovative fashion solutions brand, Yummie Tummie by Heather Thomson. Simply named Yummie, this emerging brand now available to lingerie stores at Curve NY and Curve NV, is a natural extension of the Intimates Shapewear Collection. Utilizing the patented proprietary technology that fostered the original 3 panel cami, Heather has managed to bring shapewear out of the closet camouflaged in the construction of sophisticated and sexy apparel. Based on Yummie Tummie’s initial credo that woman deserve to feel empowered by style and not forced to suffer for the cause, this new shaping evolution promises to expand a lingerie boutique’s profile.
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“Think Wow. Not Ow” … Heather Thomson
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wholesale inquiries: aambrosio@yummielife.com
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CLICK HERE to enter to WIN $1000 retail merchandise from AFFINITAS LINGERIE
CLICK HERE to enter to WIN $1000 retail merchandise from ELLIPSE LINGERIE
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I just wanted to Thank You for writing about Yummie Tummie. I had some customers who stopped by the booth because of your entry! There was one store called Mimi’s Closet who told me that they love your blog and read it every week! Just wanted to share that with you!