Brand Affair Lingerie Debuts In NYC

by Moira Nelson

The Lingerie Designer Showcase and Bra La Mode co-hosted a Networking Seminar and Lingerie Fashion Show in NYC on February 22, 2012.

Combining the best elements of a marketing seminar, a lingerie fashion show and a networking event, New York City’s newest Lingerie Trade Show, the Lingerie Designer Showcase held its debut Brand Affair Event in collaboration with intimate apparel resource site BraLaMode.com on February 22, 2012 at The Producers Club on West 44th Street, NYC.

The Brand Affair event was a panel discussion on the importance of marketing and PR for lingerie brands and businesses and was moderated by Margaret Shrum, the Lingerie Goddess and included, as panelists, Lauren Rich, founder + director of RICHPR, a Fashion PR agency specializing in intimate apparel; Treacle, the Founder of the Lingerie Addict and digital media consultant for the lingerie industry; and Dan Sackrowitz, VP of Marketing and New Business Development at BareNecessities.com. Guests learned how to overcome the challenges inherent in both digital and traditional marketing, and were able to gain insight into further building their brands and businesses.

The exclusive industry event was sold out within 24 hours and as the venue filled up on the eve of the event, it quickly became standing-room only.  Guests included intimate apparel industry marketing professionals.  Boutique buyers and owners included Angie Courtney of Sweetest Sin, Cristina Casciano-King of Peek Brooklyn, Jen Manuel Carroll of Belle Fleur Lingerie as well as numerous others from around the US and Canada.  Influential lingerie bloggers and other press/media included Ellen Lewis and Shirley Wolf Freeman of LingerieBriefs.com, Heather Briggs of McPete Sez Lingerie Newsletter, Holly Jackson of TheFullFiguredChest.com.

Brands  attending the event included  Curvy Kate UK, the Naked Princess, Irely Intimates, Lola Haze, Affinitas Intimates.   Other industry professionals included Elisabeth Dale of The Breast Life, Ali Cudby of Fab Foundations, Darlene Campbell of Campbell & Kate and the full-busted blog Hourglassy.com, as well as industry icon Roslyn Harte

The highlight of the event was a “Lingerie Exhibition” fashion show featuring the latest designs of the incredibly talented independent designers showcasing their collections at The Lingerie Designer Showcase – Andrea Billard, Ann Vogue, Clare Bare Lingerie, Dottie’s Delights, Fred and Ginger, Good Night Gilda, Ombrato Sleepwear, Priscilla Jade Lingerie and Toad Lillie.

Guests mingled with fellow industry professionals while admiring the unique lingerie designs modeled throughout the “Intimate Affair” Networking Social which followed the panel discussion.  This original lingerie event was co-hosted and sponsored by Bra La Mode and The Lingerie Journal.

Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase and Moira Nelson, lingerie industry professional and founder of the intimate apparel resource site Bra La Mode, share a passion for uniting independent lingerie designers, brands and businesses with larger scale intimate apparel companies, organizations and professionals.  Their mission is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, and to share resources to ultimately elevate the intimate apparel industry as a whole.

The Brand Affair was held on the second day of the Lingerie Designer Showcase – a new lingerie trade show for independent lingerie designers. The showcase was held from February 21 – 23, 2012 at the AKA Hotel on 44th street between 6th and 7th Avenues in New York City.