Art Nouveau ~ Wacoal-America

Several years ago I had the opportunity to visit my daughter while she was studying textiles at The Glasgow School of Art in Scotland.  Having never been there before, my pre-conceived notion led me to believe that I would spend my vacation in a rain smitten enclave while conjuring up fantasies of Brigadoon.   I imagined myself in the gloaming, that grey-blue twilight just before sunrise and after sunset.  I was not far off in my expectations.  But it was the extraordinary hand of the 19th century architect, designer and artist, Charles Rennie Mackintosh that saturates the cityscape that defines my aesthetic recollection of this journey.  Influenced by the organic economy of Japanese Art and bold Modernist form, he is world renown for his unique contribution to the Arts and Crafts Movement.  His creative genius is everywhere in Glasgow, a portfolio of restraint enhanced by a flourish of the Art Nouveau.

I suppose that is why I had such a memory flood when I saw the newly launched Pure Couture contour bra (853188) and matching hipster panty (845188) from Wacoal-America.  I think it is the combination of a simple basic t-shirt bra with a flourish of graceful geometric embroidery outlining the cups that is reminiscent of Mackintosh’s signature handwork.   Recalling the beauty and flow of the wrought iron elements that anchor many Mackintosh designs, this style is further enhanced by Wacoal’s use of an iron cast color as the new black in a basic bra assortment.   Available in sizes 32-38, B-DDD cups, this collection is an expert fusion of classic and contemporary design.
Inquiries:  jsmith@wacoal-america.com

“Everything Should Be Made As Simple As Possible, But Not Simpler.” Albert Einstein


Available At:

Basics Underneath:  New Orleans, LA
Bra La La:  Fulton, MD
Bras That Fit:  Michigan Center, MI
Tropical Dream Inc:  Riverview, MI
Hush Intimate Apparel:  Brighton, MI
Harps:  Birmingham, MI
Bra*Tenders:  New York, NY
Royal Lingerie:  Brooklyn,NY
Madame Piries:  Albany, NY
Confidentially Yours:  Champaign, IL
Girlfriends Bra Specialist:  Peru, IL
Tina’s Closet:  Lisle, IL
Underthings:  Chicago, IL
Gazebo:  Northhampton, MA
Lace Silhouettes Lingerie:  Lahaska, PA
Very Fitting Intimate Apparel:  Vero Beach, FL
Chez Patricia:  Yellowstone, NT
Commitments Lingerie:  Calgary, AB
Evolution Mode:  Caraquet, NB
Mariannes:  Ottawa, ON

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Discussion about this post

  1. Sheree Clock says:

    Hi Ellen,
    Jolie Femme deux Lingerie in Del Mar, CA has been carrying Wacoal-America for over 2 years now. Would you please add me to your list of stockists?

    Thank you!
    Warm Regards,
    Sheree Clock
    Owner/30 Years Experienced European Certified Bra-Fit Specialist

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