Intimate Insider News

September 25, 2012

By Moira Nelson

The breast cancer awareness organization, PinkChoseMe Foundation, is hosting Breast Reconstruction Awareness (BRA) Day USA 2012, an awareness and fundraising celebration, on October 17th, 2012. I am delighted to announce that The Lingerie Alliance is sponsoring this event to help make it a success. Tiffany Jones, Founder and President of PinkChoseMe Foundation, is working with the American Society of Plastic Surgeons and the Plastic Surgery Foundation to bring BRA Day USA 2012 to New York City for the very first time. The Intimate Affair is sponsored by the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC. This unique awareness and fundraising event is being held at the upscale Martin Lawrence Gallery in New York’s famed downtown neighborhood, SoHo. The event is expected to attract numerous celebrities and other notable / prominent, world-renowned individuals to support this important cause. Singer/songwriter, New York Times bestselling author and humanitarian, Jewel, is serving as the national spokesperson for BRA Day USA, advocating on behalf of the cause through media appearances, public service announcements, a dedicated BRA Day USA song and benefit concert event. BRA Day USA has partnered with MobileCause to facilitate the fundraising process. Individuals and companies are welcome to make donations to support this cause by texting PINK and the dollar amount of their contribution to 717777. All donations will benefit The PSF BRA Fund (less transaction fees.)

This celebratory event which is intended to be uplifting and spirited caps a day filled with events throughout the country and in New York, which are dedicated to “closing the loop.” This festive affair will include pink bubbly and light fare, VIP gift bags, music, silent auctions and dedicated art exhibits. In addition, special honored guests will be presented with awards for their dedication and commitment to PinkChoseMe Foundation and the first ever BRA Day USA. In addition to The Lingerie Alliance, sponsors, contributors and participants of the event include The Plastic Surgery Foundation, the well-known Martin Lawrence Gallery, MARTINI beverage distributors, the leading online retailer of men’s and women’s underwear and intimates Freshpair.com, floral design company Only Roses, beauty brand Benefit Cosmetics, Young Professionals United for Change, Michael Steele Photography and apparel brand Philosophy di Alberta Ferretti.

I am partnered with Tiffany Jones to organize this event which has become a personal passion for me. Last year, I attended Linda the Bra Lady’s annual Breast Cancer Awareness Event at her Murray Hill store. At that time, I made a promise to myself that I would dedicate more time and energy to advocating for those affected by breast cancer. As luck would have it, breast cancer survivor Tiffany Jones approached me to help her in executing this event. I am delighted! And most importantly, I am dedicating my hard work in making this event a success to my dear friend, Sylvia D. Walter. Sylvia lost her battle to metastatic breast cancer this past Friday, September 21^st. She fought this disease for nearly two decades with valor, grace and dignity. Rest in peace, Sylvia! You will never be forgotten.

In other news….

The Annual UK Lingerie Awards took place on September 19^th. The gala Awards ceremony and dinner was held at London’s fashionable One Mayfair. The full list of winners is:

Lingerie Brand of the Year: MYLA
Most Innovative Brand of the Year: Made By Niki
Full Bust Brand of the Year: Curvy Kate
New Designer of the Year: Dirty Pretty Things
Surgery Brand of the Year: Jamu Australia
Maternity Brand of the Year: Hot Milk
Hosiery Brand of the Year: Jonathan Aston
Shapewear Brand of the Year: Spanx
Swimwear Brand of the Year: Pistol Panties
Sports Bra Brand of the Year: Panache Sport
Marketing Campaign of the Year: Curvy Kate for its Star in a Bra competition
Independent Directional Brand of the Year: Made By Niki
Independent Retailer of the Year: Dolci Follie
Multiple Retailer of the Year: Rigby & Peller
Digital Retailer of the Year: Figleaves
Department Store of the Year: Selfridges
Winners of the 2012 UK Lingerie Awards Public Vote Categories are:
UK’s Favourite British Designer: Kiss Me Deadly
UK’s Favourite Lingerie Retailer: Debenhams
UK’s Favourite Lingerie Brand: Gossard.

The final presentation of the night was for the UK Lingerie Awards Lifetime Achievement Award, which was won by Theo Paphetis, who was honoured for creating two of the UK’s largest lingerie retail chains; first with La Senza, which he sold, and in the past two years with Boux Avenue.

Reminder of upcoming Intimate Affairs in the New York area:

On Thursday, September 27^th, Linda’s in Murray Hill is hosting a Simone Perele Trunk Show from 10am until 9pm. Guests will have the opportunity to view the entire Fall 2012 collection and preview the Spring 2013 collection in store. Linda is offering 10% off all Simone Perele purchases on the 27^th (including pre-orders of the Spring 13 styles) plus each guest will receive a Free Gift with purchase. After 6pm, Linda’s will be turned into a “Parisian Paradise” replete with Parisian treats and cocktails. Oooo La La!

Also on September 27^th, Sweetest Sin in Red Bank, New Jersey will be celebrating her third anniversary! The party starts in the boutique at 5pm and includes free professional bra fittings, exclusive specials, 10% off all purchases, pink bubbly and light snacks. Then… as if that wasn’t enough…. Guests are invited to join Angie Courtney, owner of Sweetest Sin, for an “after party” at Taste Lounge in the Red Bank Galleria. If you bring your receipt from Sweetest Sin Boutique, you are treated to a free cocktail. The Intimate Affair will feature live music, a Trunk Show showcasing the high-end lingerie and beauty brand Naked Princess, Gift Bags (including items from our favorite luxury brand, Naked Princess,) Raffle Prizes including an exclusive Gift Basket filled with steamy goodies and a Gift Card valued at $200 from Sweetest Sin! At this Intimate Affair, all proceeds from the Raffles and 20% of the proceeds from Taste Lounge will be donated to The Semper Fi Fund.