Tried, True & New ~ Victoria Secret Stuns

Today, I took a quick pass through the newly renovated Victoria Secret flagship in Herald Square, NY and it was exceptional.  It’s a multi layered labyrinth of beautiful, sexy lingerie in vivid color.  Beautifully executed to showcase this mega brand, I was as impressed as I always am by their marketing savvy, but equally as exciting was the treasure troth of merchandise that addressed every aspect of a young girls’ intimate life.  Take a look; it is inspirational.

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2 Discussion to this post

  1. Larry Levit says:

    Longing for the days when VS was private and the quality and erotic look was second to none
    I understand the dumbing down to the masses but for a little bit more and watching for sales you can purchase high quality lingeire at other places
    Admitedly as a fan of lingerie VS has come out with some bold colors but the quality will never be there

    • Ellen Lewis says:

      I understand your concerns but one must admit that they have brought the “look” to a price point that enables many more women (masses) to enjoy the product. They are very focused on who their target customer is and how to seduce her. This leaves lots of room for a multitude of other retailers to excel. Seems like a win win for everyone!

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