Great Expectations ~ Eberjey

November 20, 2012

When I first entered the world of retailing Holiday business really did begin on Black Friday. The store would be transformed into a Christmas spectacle overnight adding to the fever of the season. It was truly a one day event with prices going back up the very next day until post X-Mas promotions. Since I happened to be involved in main floor accessory items in those early years, I was nurtured on the momentum of escalating sales that exploded exponentially to a point of hysteria on Christmas Eve. I remember selling two left handed leather gloves to a desperate husband on Dec 24. Later as a buyer, I was schooled in volume projections as we liquidated one million dollars’ worth of warm up slippers in five short weeks, only to watch sales plummet off a cliff on Dec 26. But nothing replicated the “thrill of the kill” that I experienced when I was wrapped up in the robe category later in my career. No product matched the frenzy of this time of year quite like this classification which generated 70% of its sales and profit in November and December. There is nothing that compares to the volume expectations generated by a sure item to get a merchant’s blood going.

That is exactly what happened when I first saw the Alpine Chic Classic Robe delivering from Eberjey this fall. What makes this style such a potential best seller is not only the combination of its feather weight modal fabric lined with a soft cotton/ poly Sherpa fleece but the fact that it is reversible. The result is luxurious warmth that envelops the body with a sensuous comfort; reinforcing the signature of the Eberjey brand. Available in four colors, sizes S-L, it travels easily adding to the versatility of this very pretty and practical holiday gift.

“Christmas Won’t Be Christmas Without Any Presents”. . . Louisa May Alcott

Available At:

About Face: Eagle River, AK
Allure: Mequon, WI
Arabella: Marblehead, MA
Chantilly: Mt. Pleasant, SC
Cristina’s: Boulder, CO
Lacy Stuff Lingerie: Aspen, CO
Cicada: Oxford,MS
Ella’s Room: Jackson, WY
Forty Winks: Cambridge, MA
Journelle: NYC, NY
Jolie Fleur: Hewlett, NY
Linger: Spring Lake, NJ
Lula Lu: San Mateo,CA
Purrmission: Santa Barbara, CA
Lulu’s: Manhattan Beach, CA
Chadwicks of London: Woodacre,CA
Saks Fifth Ave: Capitola, CA
Ketchum Bed & Bath, Ketchum, ID
Top Drawer Lingerie: Houston, TX
Lille Boutique: Portland, OR
Cameo Lingerie: Edmonton, AB
Eyelet Dove: Winnipeg, MB
Lyla Collection: Montreal, QB
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