Featuring ~ La Silhouette Lingerie

LS+Logo+250x250Submitted by Britt Cruikshank, owner of La Silhouette Lingerie in Madeira, Ohio

La Silhouette Lingerie evolved out of my frustration with Cincinnati’s lack of luxury European lingerie shops and the brands that I grew up with, along with my genuine passion for helping women feel good about themselves from the inside out. I opened La Silhouette Lingerie in 2007 to bring a piece of Europe to the Midwest in Madeira, Ohio. I grew up shopping the quaint boutiques common in Sweden and the rest of Europe that feature quality products and a high level of hospitality.

I designed the shop to help people feel like they are stepping off the streets of Paris and into a sanctuary of high-quality, luxurious lingerie. The Boutique is decorated with a bit of my Swedish heritage to make customers feel at home. The chandeliers along with a few pieces of furniture are from the homes of my mom and grandmother.dsc_2672 4x6

La Silhouette is not just about shopping, but also experiencing the personalized attention to detail in an intimate setting. We pride ourselves on creating a non-intimidating atmosphere with stock our customers want including new, hard-to-find and exclusive brands.  Shoppers will find the store full of items from sizes 32A through 44H, XS through XL and from designers including Prima Donna, Marie Jo, La Perla, Wolford, Janet Woolrich, Verena,  Feraud, Roesch, Oscar de la Renta, and Hanky Panky and more.

Through the years I have found that American women often struggle with feeling feminine and sexy, which is something a European women is proud of. My store is all about helping women feel good from the inside out starting with properly fitting undergarments.

I am driven by the values I learned as a child and great hospitality is one of those. Anyone who walks into the store will not only be greeted by amazing lingerie, but also a warm cup of coffee or tea, good conversation and scents of the fresh seasonal flowers I buy each week.


Madeira is a quaint part of Cincinnati with lots of friendly pedestrian traffic and is a perfect place for a store like La Silhouette. We are dedicated to helping all women feel good about themselves. I have even received training to assist post breast surgery patients and in prosthesis fitting. As a company we are dedicated to serving the community, which includes supporting several local organizations like Lighthouse, the Lindner Center of Hope, Kindervelt, Dress for Success, County Day School and Pink Ribbon.


We strive to not only create a special shopping experience, but also a personal relationship with each customer. We are proud to recognized for our passion, by receiving numerous awards  including:

_DSC0740_CMYKNamed as one of the “60 Fabulous Neighborhood Boutiques, 2013 Cincinnati Magazine Neighborhood Boutique
Best Intimate Summer Store, May 2013, Creations Lingerie North America
Body Magazine Best Retailer, 2011
May 2010, Body Magazine, Retail Profile: La Silhouette European Luxury to Ohio
2010, 2009, 2008 The Best Intima, Best Shop Award
May 2010, Best of Cincinnati 2010
September 2008, Cincinnati Magazine: La Silhouette
SecE LIFE Entertainment & leisure/Cincinnati Looking for Lingerie?
January 2008, V25/#1 Indian Hill Living: La Silhouette Brings New Beauty to Madeira

La Silhouette is located at 6914 Miami Ave, Cincinnati, OH 45243

Discussion about this post

  1. Terry says:

    I am going to be in your area the week after next and would like to have my mother fitted with a nice basic bra and panty. She is 88 – would you have something in your shop that would work? I would also like to,find something wonderful for myself – I am familiar with many of the lines you carry. I am a 32 F.

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