A Sneak Peek at the Upcoming Lingerie Trade Shows
By Ali Cudby In a few short weeks the Spring/Summer 2015 trades shows will begin, starting in Paris, with Mode City and Interfilière, before crossing the pond to the USA’s Curvexpo lingerie trade shows. Recently I got a sneak peek at what’s to come, and it’s hot as summer in New York. The Paris shows will be highlighting American and Canadian lingerie brands, so this is an ideal year for North American players to check out Mode City. The event team has put together special packages and concierge services for attendees, to make a visit even easier. Capping off the festivities will be an exclusive event at the Musee des Arts Forains – a private Parisian amusement park. At Interfilière, the show dedicated to the fabrics and fibers designers use to create our lingerie, they will be looking at Winter 15/16. The trend forum is always a highlight, and this year the four trend themes take their inspiration from the world of the arts – Wuthering Heights, Bloomsbury, Beatrix Potter and David Hockney. Curvexpo, the premiere lingerie trade show in the US, will take place in August in New York (3rd-5th) and Las Vegas (18th & 19th). This year’s New York show will feature upwards of 350 intimate and swim brands, with newcomers ranging from fantasy favorite Baci to Beach Bunny Swimwear and full-cup darling Tutti Rouge. Visitors will see an increase in the presence of Men’s exhibitors. In addition, this year’s show will offer a wider array of product categories overall. Get ready so see even more brands with ready-to-wear options, active wear and even home/bed & bath products. In Las Vegas, the show will gather leaders in the Hotel and Spa industries for a round-table discussion designed to help Intimates brands increase their sales via Resort/Hotel and Spas. Feeling overwhelmed? The fine folks at Curvexpo offer personal shopper programs to help connect you to the brands that make the most sense for your store, help you pre-book appointments, and provide outreach to tackle not only the shows, but the cities. If you’re interested in learning more, just contact Meghan Murray in the Curvexpo offices – Meghan@curvexpo.com or 212-993-8590.