Swiss Miss ~ Lyn Lingerie

February 27, 2017

By ALISON CONNOLLY

It seems as though each week I am covering lingerie from a different country! Just this year alone I have covered brands from France, Russia, Belgium, Poland and the USA. So without further ado, this week’s intimate apparel country of choice is Switzerland! The brand being featured is Lyn Lingerie, which is a bold, modern line that is perhaps best known for its striking bodysuits and ‘crop top’ bras. I knew I was in good company writing about Lyn, as our contributor Tina Wilson recently selected one of their bodysuits for her Salon International de la Lingerie sketches!

This Zurich-based company specializes in creating high quality, high comfort pieces that feature beautiful details. I love the mix of strong, modern silhouettes paired with delicate lace detailing. The brand was founded by fashion designers Evelyn Huber and Ramona Keller, who hand-produce less than 10 parts of their lingerie per day using a blend of conventional and unconventional materials. They aim to incorporate fabrics from Swiss companies into their work, which is meant to result in a product of the highest quality.

The runway images shown here represent Lyn Lingerie’s AW2017 collection and well as pieces from the Signature Collection that is currently available for purchase.

I’m eager to see which stores pick up this label…I know I would!

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This Gallery is a visual harbor of interesting details from inside the world of lingerie as well as beyond its boundaries. From Indie Designers to Established Brands, we feature garments that are usually cutting edge and/or timeless in their design of intimate apparel.

CONTRIBUTORS INCLUDE:

Estelle Puleston

ESTELLE PULESTON has been blogging about lingerie since 2012 as the founder of Esty Lingerie, and is also a full-time freelance writer and social media expert for the intimate apparel and swimwear industry. Through her blog, she has collaborated with numerous high-profile brands such as Agent Provocateur, Myla and Figleaves, while her copywriting has featured on the websites and social feeds of everything from one-person businesses just starting out, to internationally known and loved brands. Her particular passions within the realm of lingerie include sustainability, independent designers, and anything luxurious and lacy! See her website at: http://estylingerie.com/.

ASI EFROS, Contributor on several of Lingerie Briefs' segments including Materials Briefs.

Asi Efros is an intimate apparel expert, trend forecaster, and writer. Within her 30-year career, she conceptualized, designed, developed, and brought to market collections for Ann Klein, Anna Sui, Betsey Johnson, Kensie, Laundry by Shelli Segal, and Psycho Bunny. Her expertise lies in activewear, loungewear, sleepwear, lingerie, and hosiery.

Asi is a founder and creative director of the made in NYC sustainable high-end lingerie brand: Ann Vogue.

Based in New York, LINDA DYETT is a long-time writer and editor. Her articles have appeared in the New York Times, Washington Post, Monocle, L’Officiel, New York magazine (and its Strategist website), Afar, and many other publications and websites. She served as an editor at Lear’s, Self, and Glamour, and is currently overseeing the nycitywoman.com website. As for the areas she’s covered over the years, they’ve included books, architecture, industrial and product design, medicine, wine, travel, and shopping. But her major interest is in skin—and everything that touches it. That includes clothing (not least lingerie, about which she’s passionate), beauty and dermatology products, and jewelry. And she’s also done publicity writing for a wide range of businesses, large and small. She’s reachable at ldyett@gmail.com

ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.

ELLEN LEWIS, Publisher/Editor Lingerie Briefs