A New Kind of Bra ~ Etched Lingerie
By ELLEN LEWIS
Once and awhile I come across a product that makes me break my “blogging rules”. That is, I don’t believe in reviews; (they are much too partisan) and a product needs to be around for several seasons before I accept its viability in the market. However, I have made an exception for the nascent brand, Etched Lingerie. I first heard the name in the lead up to their launch at The Lingerie Selection in August. Believe me; I was skeptical when I learned that this collection consisted of one bra style, Maya and its matching Misha brief. Although I was born and bred on the concept of key item merchandising, a foundations brand usually needs a broader base of product to attract a retailer’s attention. But, the Etched Maya bra has run interference with my usual expectations. Here’s why:
The construction of this bra is different than any other I have seen. Engineered with a patent pending 360 system of support, it is designed specifically for large breasted women. The 4 part side wings have individually cut and sewn panels that create organic pockets at the seams that hold flexible boning for support and stability. The deep 5 part unlined cups with custom graded Ergoline wires that are curved at the base insure more comfortable full bust support. Containing 15 different materials and 50 pieces, it works to encapsulate, lift and eliminate underwire and strap pressure. I tried it. It works. And I am not easy to please
The bra, 5 years in development, is the brainchild of Ellana Krechmaras whose own life story informed the Maya creation. On a personal note, doubtful as I was, after speaking to Ellana about her Etched Lingerie journey, I knew that the woman behind the brand was worth noting. Working for the past 30 years as a successful hairdresser in New York City, Ellana’s daily interaction with women from all walks of life fueled her imagination. The role she plays every day is very similar to that of an expert fitter in a dressing room. Listening to often very intimate details, her goal is to elevate and empower her customers. Smart enough to collaborate with an experienced consultant and a highly skilled technical designer, after 13 prototypes, she is completely prepared to sell and ship inventory at once. Intelligent women who know how to listen and can convert their discovery into a worthy product; that’s my kind of entrepreneur.
I`ve used this bra for two years. Its nice trueworthy and comfy to wear at special occations. Normally home I use The uggliest but The most comfortable bra in The world: Doreen bra. This is like YouTube would be wearing it!!!
Where can I buy this bra?
I believe it is only on-line at their website. You can also contact them from there
I have checked with the manufacturer and they sent this response:
The inventory is on the shop page, https://www.etchedwoman.com/shop , and if they have further questions please share with them email to reach us at support@etchedwoman.com.
I have checked with the manufacturer and they sent this response:
The inventory is on the shop page, https://www.etchedwoman.com/shop , and if they have further questions please share with them email to reach us at support@etchedwoman.com.
Where can I buy this bra I saw it on Rachel Ray show?
I believe you need to go to their website. You can contact them from there
I have checked with the manufacturer and they sent this response:
The inventory is on the shop page, https://www.etchedwoman.com/shop , and if they have further questions please share with them email to reach us at support@etchedwoman.com.
I have checked with the manufacturer and they sent this response:
The inventory is on the shop page, https://www.etchedwoman.com/shop , and if they have further questions please share with them email to reach us at support@etchedwoman.com.
I want this bra. How do I order?
I believe you need to go to their website. You can contact them from there
I have checked with the manufacturer and they sent this response:
The inventory is on the shop page, https://www.etchedwoman.com/shop , and if they have further questions please share with them email to reach us at support@etchedwoman.com.
I have checked with the manufacturer and they sent this response:
The inventory is on the shop page, https://www.etchedwoman.com/shop , and if they have further questions please share with them email to reach us at support@etchedwoman.com.
What stores carry the etched bra seen on Racheal Ray?
I have checked with the manufacturer and they sent this response:
The inventory is on the shop page, https://www.etchedwoman.com/shop , and if they have further questions please share with them email to reach us at support@etchedwoman.com.
Does anyone know where to buy these at ? I looked on line and they are out of stock or sold out… 🙁
I have written to the manufacturer and will hopefully have a response soon
I have checked with the manufacturer and they sent this response:
The inventory is on the shop page, https://www.etchedwoman.com/shop , and if they have further questions please share with them email to reach us at support@etchedwoman.com.
I saw this bra on the Rachel Ray program and would love to acquire one? Where and how to measure. Please help.
Where to buy this bra and try it on
What stores carried this bra, I need to try it on
I hate wearing and buying bras because they are never comfortable! And to make matters worse, I moved to Arkansas from Chicago. I was measured and told I was a 44DD or 44 DDD? I have been uncomfortably wearing Wachoal for years. Your Maya bra looks perfect! Looked at your size chart – confused!! Help?!?
I love the quality and concept and would like more information as to where the bra can be purchased.
Where do I shop for this bra?
I really want this bra but have no idea what size to get. In Wacoal I wear a 36 DD in Rigby and Peller a 34 GG. I do not like the Round look.
Please let me know.
What store carries the etched lingerie bras.. I need to try them on
I believe the best option is to buy them on line, but I will research for you
I cannot imagine buying a $100 bra on line without trying it on.