Curve New York ~ My Perspective


Simone Perele bodysuit spring 19 at Curve NY on Lingerie BriefsSimone Perele

I have just spent the past week de-briefing from my 3 day marathon at Curve NY. Siphoning through 500 photographs now culled down for this article I have come to some conclusions on what is happening as we head into the fall 18/spring 19 lingerie season. I have heard much about the multi-billion dollar Lingerie industry in the past few years: the shrinking vendor structure, which is true, as well as the lack of innovation, which is false. After 35 years in this business, I have seen much growth; the coming of age of plus sizes in bras, the technological innovation in every element that bra construction requires, the growth of European brands into the USA retail arena, and an increase on the importance of sustainability. The biggest juggernaut, the internet and social media, has/ is transforming the Intimate Apparel business irrevocably and informing the rise of Indie brands, a much needed infusion into the creative landscape. For me, this translates to evolution and, I saw a lot of it at the Curve New York show: seminars focused on body positivity, charity, social media and the critical importance of the press. Integration of lifestyle elements including skin care, jewelry, fragrance and science piqued interest. From my perspective, trends, captured in the Concepts lounge, a Fine Arts Gallery, a Panty display, are affecting a new show infrastructure. Some new merchandising seeds were rooting, mother/daughter collections from Saint Haven and Fillandise. And I am a merchant at heart so product still matters, touching it, feeling it, experiencing it.  Here’s my take on what I saw:

  1. Bodysuits dominated showcases
  2. Minimalism in collections: focus on basics, lightness, a touch of femininity, lines.
  3. Comfort Crosses Over: sleep, lounge and BRAS
  4. Curvy dominance (thank God)
  5. Color: YELLOW & WHITE become fashion colors. GREY as a basic. Always blues, pinks, red, black. Skin tones that are not nude. Palest of pastels
  6. Prints: I never promised you a ROSE garden: flowers: abstract, tropical, blurred, scattered
  7. Details: front closure bras emerge as a trend, the unexpected pleasure effect, color contrast
  8. Shapes follow the lightness path: bralets, triangles, wirefree expand
  9. Bridal: Always important
  10. Lingerie is graphic, architectural & linear, touches of gold
  11. Embroidery prevails
  12. Swimwear emerges at multiple Lingerie sites as crossover wear expands
  13. Sports: bras & leggings hold court
  14. Panty Power: These are not your grandma’s briefs. Plus, invisibility rules.

Ellipse Lingerie at Curve NY on Lingerie BriefsEllipse

Maison Close Lingerie at Curve NY on Lingerie BriefsMaison Close

Commando Bodywear at Cure NY on Lingerie BriefsCommando

Commando Bodywear at Cure NY on Lingerie BriefsCommando

Curvy Kate Bodysuit at Curve NY as seen on Lingerie BriefsCurvy Kate

Else Lingerie on Lingerie BriefsElse

Bluebella Lingerie sp 19 on Lingerie BriefsBlubella

Samantha Chang Spring 19 on Lingerie BriefsSamantha Chang

MM Skivvies on Lingerie BriefsMM Skivvies

b.tempt'd spring 19 on Lingerie Briefsb. tempt’d

Addiciton Lingerie on Lingerie BriefsAddiction

Undress Code on Lingerie BriefsUndress Code

Lou Lingerie on Lingerie BriefsLOU

DSTM (Don't Shoot the Messenger) lingerie on Lingerie BriefsDSTM (Don’t Shoot the Messenger) 

Maison Lejaby on Lingerie BriefsMaison Lejaby

CLO Intimo Sp 19 on Lingerie BriefsCLO Intimo

Commando and Lejaby on Lingerie BriefsCommando & Maison Lejaby

Le Mystere spring 19 on Lingerie BriefsLe Mystere

Blubella Spring 19 on Lingerie BriefsBlubella

Simone Perele on Lingerie BriefsSimone Perele

On Gossamer Spring 19 on Lingerie BriefsOn Gossamer

Maison Lejaby Spring 19 on Lingerie BriefsMaison Lejaby

Adina Reay on Lingerie BriefsAdina Reay

Curvy Kate on Lingerie BriefsCurvy Kate

Bordelle on Lingerie BriefsBordelle

Else panties on Lingerie BriefsElse

Empreinte Lingerie on Lingerie BriefsEmpreinte

Simone Perele Spring 19 on Lingerie BriefsSimone Perele

Conturelle on Lingerie BriefsConturelle

Va Bien

Aubade Spring 19 Lingerie on Lingerie BriefsAubade

Aubade Spring 19 Lingerie embroidery on Lingerie BriefsAubade

Coco de Mer embroidery on Lingerie BriefsCoco de Mer

Simone Perele embroidery on Lingerie BriefsSimone Perele

Lise Charmel embroidery on lingerie BriefsLise Charmel

ID Sarrieri and Keep It Silky on Lingerie BriefsID Sarrieri & Keep It Silky

Aubade on Lingerie BriefsAubade

Empreinte and Aubade embroidery details on Lingerie BriefsEmpreinte & Aubade

Wacoal Embrace Lace spring 19 on Lingerie BriefsWacoal

Ritratti on Lingerie BriefsRitratti

Simone Perele and Maison Lejaby on Lingerie BriefsSimone Perele & Maison Lejaby

Maison Lejaby on Lingerie BriefsMaison Lejaby

Addiction Lingerie white bodysuits on Lingerie BriefsAddiction

Simone Perele white lingerie on Lingerie BriefsSimone Perele

Blubella and Fantasie Lingerie on Lingerie BriefsBlubella & Fantasie

Maison Lejaby white lingerie on Lingerie BriefsMaison Lejaby


Jane Woolrich corsets on Lingerie BriefsJane Woolrich

Aubade lingerie on Lingerie BriefsAubade


Empreinte Lingerie spring 19 on Lingerie BriefsEmpreinte

Le Mystere Pink bras on Lingerie BriefsLe Mystere

Fitfully Yours on Lingerie BriefsFitfully Yours

Christine Silk on Lingerie BriefsChristine Silk

Samantha Chang silk on Lingerie BriefsSamantha Chang

Panache on Lingerer BriefsPanache

Montelle Lingerie on Lingerie BriefsMontelle

Le Mystere on Lingerie BriefsLe Mystere

Simone Perele on Lingerie BriefsSimone Perele

Panache on Lingerie BriefsPanache & Sculptress

Curvy Kate on Lingerie BriefsCurvy Kate

Addiction and Cleo Lingerie on Lingerie BriefsAddiction & Cleo

Curvy Couture Lingerie on Lingerie BriefsCurvy Couture

Rya Collection and Ritratti spring 19 on Lingerie BriefsRya & Ritratti

Simone Perele 2019 spring on Lingerie BriefsSimone Perele

Curvy Couture, Aubade and Mimi Holliday on Lingerie BriefsSculptress & Aubade & Mimi Holliday

Red lingerie on Lingerie BriefsAdina Reay & Aubade & Skarlett Blue

Keep It Silky Luxury Lingerie on Lingerie BriefsKeep It Silky

Ginia silk lingerie n Lingerie BriefsGinia

Ginia silk lingerie n Lingerie BriefsGinia

Underprotection on Lingerie BriefsUnderprotection

Skarlett Blue and MOD by Parfait Lingerie on Lingerie BriefsSkarlett Blue & MOD by Parfait

CLO Intimo on Lingerie BriefsCLO Intimo

CLO Intimo on Lingerie BriefsCLO Intimo

Christine Silk on Lingerie BriefsChristine Silk

Calida prints on Lingerie BriefsCalida

Samantha Chang on Lingerie BriefsSamantha Chang

Lise Charmel on Lingerie BriefsLise Charmel

Ellipse on Lingerie BriefsEllipse

Noblesse Oblige on Lingerie BriefsNoblesse Oblige

Only Hearts on Lingerie BriefsOnly Hearts

Undress Code on Lingerie BriefsUndress Code

Rya and Jane Woolrich on Lingerie BriefsRya & Jane Woolrich

Christine Silk on Lingerie BriefsChristine Silk

Samantha Chang on Lingerie BriefsSamantha Chang

PJ Harlow on Lingerie BriefsPJ Harlow

The Cat's Pajamas, Calida and Pluto on the Moon on Lingerie BriefsThe Cat’s Pajamas & Calida & Pluto On The Moon

Commando Silk Pajamas on lingerie BriefsCommando

Josie spring 19 on Lingerie BriefsJosie



Commando leggings on Lingerie BriefsCommando

PJ Salvage on Lingerie BriefsPJ Salvage


Panache 2019 curvy swimwear on Lingerie BriefsPanache Swim

Maison Lejaby Spring 2019 swimwear on Lingerie BriefsMaison Lejaby

Maison Lejaby Spring 2019 swimwear on Lingerie BriefsMaison Lejaby

Empreinte 2019 resort beachwear on Lingerie BriefsEmpreinte

Lise Charmel swimwear 2019 on Lingerie BriefsLise Charmel

Panache Sports bras spring19 on Lingerie BriefsPanache Sport

Anita Sorts bras spring 19 on Lingerie BriefsAnita

Please Note: The brands represented here are not exclusive to the trends I am showcasing. They are the lines I saw at Curve and the images that my amateur camera skills captured. Sometimes.



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