CALIDA Raises the Bar on Sustainability


CALIDA I LOVE NATURE compo t-shirt as featured on Lingerie Briefs

As a sportswear buyer in the late 1970’s I have keen memories of the signature Calvin Klein t-shirt that mainstreamed this legendary designer’s collections. This $11.00 style anchored my department’s sales.  The cotton t-shirt was immortalized by James Dean and Marlon Brando in the 1950’s when the actors, wearing basic white, made them larger than life on the Hollywood screen and they became a fashion icon. Flash forward to 2018, this essential piece remains a wardrobe staple for men, women and children worldwide. There are interpretations at every level of the retail market, but no one can match CALIDA’s I LOVE NATURE version. Constructed of 100% TENCEL® micro, it is the world’s first compostable t shirt.

CALIDA I LOVE NATURE compo t-shirt as featured on Lingerie Briefs

I am circling in on this particular CALIDA style because the issue of sustainability is so high on the consumer’s radar these days. I have been aware of this 75 year old Swiss brand for my entire career. Their collections for men’s, women’s and children’s products  span a plethora of intimate categories devoted to traditional quality  intimates and loungewear that is beautifully executed in CALIDA’S proprietary fabrics. In truth, their design aesthetic always felt a bit too conservative to me. But recently, between their MADE IN GREEN by OEKO-TEX®  collections which solidifies their position as pioneers in sustainability and the introduction of their revolutionary I LOVE NATURE Compo Shirt, I have a new attitude about this brand.

CALIDA I LOVE NATURE compo t-shirt as featured on Lingerie Briefs

This is what really caught my attention. This t-shirt takes recycling beyond the expected. Besides the option of returning the garment to CALIDA when the wearer is ready to discard it, she/he can simply put it on their home compost heap.  Because the TENCEL® MICRO fabric is constructed of 100% cellulose, the shirt, at the end of its life cycle, breaks down into valuable organic nutrients capable of growing new raw materials. Every other element of this item, the labels, threads and packaging are also certified biodegradable.  No wonder it is also endorsed  by the prestigious Cradle to Cradle™ label. Silky soft, the compo t-shirt is quick drying, temperature regulating, moisture wicking and superbly comfortable. In sync with today’s focus on conscious shopping, it is a contemporary take on an iconic classic


Discussion about this post

  1. […] I could list a basket of brands that I have researched recently offering products whose sustainabili… is verified by governing agencies in this purview. Focused on a particular category, they use 100% organic fibers and maintain green production environments to insure their credibility. But the results are limited, simplistic in form, void of some of the critical technology that has advanced the bra, panty, and shaping construction that underscore many intimate and swim products. Often creativity is compromised. […]

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