How To Start a Lingerie Business – Conversation with Ilona Shariga

By ASI EFROSMs Pomelo plus-size lingerie brand - an interview on Lingerie BriefsIn this must-watch “Intimate Talks” interview, Ilona Shariga, a former banker and founder of the plus-size lingerie brand Ms Pomelo, explains the business side of lingerie. You will learn about the value proposition, target customer, Initial investment, financial runway, board of advisors, and investors.

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Currently, Ilona oversees the progress of Ms Pomelo, which is produced at her family’s factory. It is an experienced lingerie manufacturer based in the city of Liepaja, Latvia, a known textile and lingerie hub in the Baltics. The family-owned factory is 20 years old and is run by Ilona’s mother, who is a technology officer by training and has dedicated her entire career to the field. The manufacturing unit specializes in larger sizes and has a full spectrum of capabilities: patternmaking, grading, cutting, and sewing.

The factory is experienced in product development and has worked with European and UK lingerie brands and retailers. The typical product line includes wire and non-wire bras, briefs, shapewear, and corsetry as well as mastectomy and nursing products. The manufacturer also has access to the widest range of top-quality lingerie textiles and hardware through locally based world-class manufacturers, Lauma Fabrics and Arta.

To watch more videos, visit the Intimate Talks Interview Series on YouTube.
Asi Efros, Editor, Lingerie Briefs
Instagram: @asiefros


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