Falke’s North Star ~ The We Care Cotton Sustainability Brand
By Ellen Lewis
The Falke brand continues to be a North Star in innovation, always striving for excellence in every initiative on which they embark. I for one am addicted to the comfort and quality of their socks. Certainly, I have written about them before. Like underwear that exceeds fit and function expectations they do the deed without ever making their presence known. The fact that these styles also attend to social and ecological goals proves their value. Following these principles, in 2021 Falke began a major sustainable enterprise, Falke-We Care Cotton, relaunching the Cotton Touch, Sensitive and Active Breeze Collections. Their objective: 75% sustainability by 2024. The multifaceted functions of these basic programs, available in a variety of styles, in a range of over 100 colors, plants them firmly at the forefront of best-in-class legwear brands
Inspired by nature and the desire to preserve our environment, their motto: ‘Reduce, Reuse and Recycle’ informs every phase of the company’s design, development, production, and delivery channels. They have reassessed yarn suppliers, converted packaging, reviewed safety compliances, researched fair wages, and secured full transparency of all organic and recycled materials used. Following their 125 years family dedication to “Quality for Quality Sake”, Falke’s appeal has grown exponentially servicing men, women, and children worldwide.