Calida Previews Its Spring/ Summer 2024 Campaign
Calida previews its Spring/ Summer 24 campaign, Joyful Moments. This timeless brand, renowned for its high-quality feel-good fabrics understands a woman’s craving for comfort. At home, at work, in motion and asleep, the Calida repertoire is so robust, it’s a challenge to showcase all they have to offer. Next Spring a series of collections in a range of shocking pinks, refreshing blues, creamy pastels and timeless neutrals dominate the entire range of activewear, loungewear, sleepwear, and underwear. The Circular assortment, originally the 100% Nature groups, is Cradle to Cradle Certified®, are proof positive of the brands ongoing sustainable initiative. The woman’s showcase sampled here can best be defined by the words soft, sensual and sleek and sophisticated.