CALIDA launches its revolutionary DEEPSLEEPWEAR initiative for Fall/Winter 2023 raising the sleeping experience to a new standard of comfort. Harnessing the company’s 80-year legacy of cutting-edge fabric innovation and sustainable ethics, they have created a new collection of mix and match basics that ensure restful sleep in any thermal conditions. Three groups designed in three groundbreaking fabrics effectively function to cool, balance or warm.
DEEPSLEEPWEAR BALANCING keeps temperature and moisture balanced and, thanks to SeaCell™, … Read More
Innovative materials, dedication to sustainability, a pursuit of well being and rooted in product integrity, the Calida brand has always been a family affair. This month, this 75-year-old Swiss company previews its A/W 2023 collections for women, men, and kids. Sleepwear, loungewear, athleisure, and underwear basics are interspersed with updated and new styles. Calida’s spirit remains true to its cottage core design concept and its integral relationship with nature. This season it expands the range … Read More
When it comes to recognizing the evolving state of the men’s underwear business, CALIDA is in a league of its own. The Spring/ Summer 2023 collection mirrors the entire CALIDA mission; a “desire for environmental and social diversity at every level.” The brand, known as a sustainability pioneer, extends its roll out of newly certified products.
As CALIDA’s Cradle to Cradle Certified® product range continues its expansion, the infusion of color renewing classics as well … Read More
This month Calida enters the Lingerie Briefs Spotlight with highlights of their Spring 23 Women’s Collections. Founded on the brand mission of respectful co-existence, a sense of equilibrium and well being as well as a dollop of cottage floral charm, Calida has designed a series of sleepwear, daywear and loungewear pieces that embrace the burgeoning global desire to escape. A desert landscape, coastal getaways, mountain retreats, playful prints, uplifting colors, and soft state of … Read More
By ELLEN LEWIS
One cannot speak of sustainability in the world of intimate apparel without mentioning Calida. I have focused on this aspect of the brand’s heritage more than once in this column. They have been an industry force in this domain “long before it was cool” Their credo: “Sustainability should not be a fashion, but a promise” is reflected in its many faceted collections.
The sustainable pursuit is no small undertaking and Calida has … Read More
By ELLEN LEWIS
It was the last minute of the last day of the last (Feb 2020) Salon de Lingerie show in Paris. I was on the way to the coat check to retrieve my belongings and exit the exposition when I passed the Calida booth and stopped dead in my tracks. It wasn’t the end of show champagne that did it. It was the gorgeous visuals that leaped out at me showcasing the Viktor … Read More
By ELLEN LEWIS
I am in awe of the Calida brand, their message, and their incredible merchandising platform. Ever since I first highlighted the The Cradle to Cradle Certified™ I Love Nature t-shirts in 2018, I have become more and more enamored of the superior sustainable programs that the company supports. Calida is an iconic brand, 80 years young, a mainstay of many intimate apparel retailers worldwide. Full disclosure: although, I always valued … Read More