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pj salvage

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Meet Lily. I fell in love with her when Peter Burke, owner and visionary entrepreneur of the 18 year old PJ Salvage brand showed me pictures of her schmoozing with models at a recent photo shoot. The minute I looked at these images of young women clad in PJ Salvage merchandise, playing with Lily, feeding her spaghetti and generally spoiling the daylights out of her, I knew Peter had a marketing bonanza on his hands. Without even trying, this adorable French bulldog has become an instant mascot for a product whose casual California feel good persona has informed the lifestyle of countless fans across the globe. Have you noticed that dog lovers have a tendency to stay loyal to a particular breed? Well French bulldogs that engage in pajama parlance: aka comfort and contentment have not only conquered Peter’s personal canine preferences, but also the hearts and minds of PJ Salvage customers. Lily has 10,000 followers on Instagram.

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I have always proffered that good product comes first. After the goods are on the table though, telling a consistent story can assure fan devotion. Lily’s tale takes the PJ Salvage ethos to another level of cuddly and cute and just a bit “laissez-faire”: (she is French after all). The company has injected her message into their genetic infrastructure guaranteeing a healthy and productive future. Lily’s image now presides on hang-tags, labels, prints, packaging and accessories.  There are so many possibilities for the brand to take advantage of her presence. Perhaps, a French bulldog PJ Salvage fashion parade with Lily as the star. But then again, she might want the stage all to herself. She always steals the show.

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“I’ve Learned That People Will Forget What You Said, People Will Forget What You Did, But People Will Never Forget How You Made Them Feel” ~Maya Angelou

 


Casual Calm ~ PJ Salvage®

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All my life I have been a dog person.  Always had one living by my side; sometimes 3.  Cats on the other hand were an afterthought.  Somehow or another, the cats in my house were there because someone brought  a kitten home, promised to covet it for eternity and then, left the poor feline there to fend for herself in the grasp of a canine domicile.  Cats make very few demands, virtually disappearing into the chaos of a bustling home. I never really got it; why cat lovers were so possessed.  But living in an apartment for the past few years with my 15 year old kitty, Kenya, I have been enlightened.  Once the dogs were gone – may they rest in peace – out from her shell emerged this affectionate, very furry, exceptionally soft pussy cat seeking my consideration.  This 17 pound ball of fur lays atop me while I watch television or when I am sleeping purring a living warmth into my body  and creating a Zen like moment in my day.

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Perhaps it is the soft grey and white coloring of the cuddly tactile fabrics that sparked my thoughts of Kenya, but when I reviewed the PJ Salvage® Home collection delivering this month, my immediate reaction was how warm and cozy these items are. The breadth of materials used; jacquard French terry’s, modal ribs, microfiber waffles, cotton quilted and sweater knits, create a sanctuary of comfortable intimate fashion available in XS-XL.  Each piece of this loungewear moves with a quiet ease from kitchen to bedroom or outside to walk the dog.  But if you are lucky enough to have a cat, you never need to leave the couch.

“The Ideal Of Calm Exists In A Sitting Cat” ~Jules Reynard

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