October is Breast Cancer Awareness Month, when pink ribbons appear everywhere and breast health takes center stage. It is an important opportunity to pause, educate ourselves, stand with those affected by breast cancer, and remember the women whose lives have been changed by this disease. But perhaps the most important part of October is what we carry forward from it. Awareness may have a month. Commitment does not.
Spotlight On …
The Clara fashion collection in black/gold by Panache Lingerie is a fresh addition to the brand’s heritage range, bringing effortless luxury to everyday lingerie.
Inspired by the rising love for lower-coverage silhouettes, the Clara Balcony Demi bra builds on the popularity of the Allure Demi Balcony. Flexible stretch lace top cups move beautifully with the body, while a lifted, rounded shape enhances the natural silhouette. Sizes up to an M … Read More
By ESTELLE PULESTON
Created by Améni Alak, Rimoné Paris is a newly-launched lingerie brand that has been engineered especially for a large cup size + small ribcage combination, with a mission “to provide the structural mastery required for a fuller bust, delivered through a lens of Parisian luxury.”
Growing up as a dancer, Alak has always been acutely aware of the importance of a precise fit when in movement, for … Read More
By ELLEN LEWIS
In case you missed my story on Monday about my daughter’s wedding and the bra that saved the day, you can check it out here. But today I’m adding an addendum: pre-wedding prep and the Evelyn & Bobbie bras that showed their grit. Amidst the bagels, muffins, photography, hair and makeup operation, a hovering groom, and the general anticipatory vibe that surrounds a wedding morning, my … Read More
By ELLEN LEWIS
My daughter Maria, Reesy to me, got married last weekend. And yes, it was a Red Carpet affair. To clarify, I’m talking about the bra. For the first time in my life, I wore a strapless bra: Wacoal’s Red Carpet Strapless. Let’s be honest, I’m no spring chicken and I’m certainly not small-breasted. At 36G/H, the words strapless bra have never exactly inspired confidence. But this was … Read More
The most successful independent intimate retailers know that inventory efficiency is everything. Anita Care’s Selma Pocketed Bra with Spacer Cups is a masterclass in cross-category merchandising, designed to bridge the gap between specialized medical necessity and everyday luxury. While engineered with discreet pockets for breast forms, Selma’s wire-free, smooth silhouette functions beautifully as a premium everyday T-shirt bra. This dual identity gives your fitters a powerful crossover tool, allowing them … Read More











