By ELLEN LEWIS
Shirley and I would like to thank all of our readers for their generous support over the last 16 years. We launched Lingerie Briefs in June of 2009. Our mission was to focus on the Intimate Apparel market and celebrate the creativity and merchandising acumen unique to specialty stores. Based on my 40 + years as a lingerie industry merchant, I knew we could bring a rare … Read More
By Estelle Puleston
Based in Manchester, UK, the Raine & Bea lingerie brand was created by Jenna Barnes, whose career background includes a long stint working in West End theatre productions as well as once sewing backstage for Celine Dion.
Originally launched in 2013, and with its own boutique store that opened in 2018, Raine & Bea temporarily closed down following the pandemic and a break for maternity leave. But … Read More
Evelyn & Bobbie expands its reach with the debut of the Noir Lace Collection. Capitalizing on the tried and true Beyond Bra silhouette, they have designed a new interpretation of this bestselling style. Engineered with the patented EB Core® technology they have incorporated a high-tech reconstructed lace that reduces friction and chafing while maintaining shape, flexibility and support over time.
Using the Beyond Bra frame, the Noir Lace bra, with … Read More
By ELLEN LEWIS
NK IMODE
We’re two weeks shy of Father’s Day. So, if you’re in gift giving mode, we’ve decided to inspire you from the land of lingerie brands who play where the boys are. Here in the USA, the men’s departments tend to focus on basics. But dig deeper and discover the variety of men’s sleep, lounge, underwear and swimwear designed for style as well as utilitarian use. … Read More
By ELLEN LEWIS
With the onset of summer weather, we’ve been focused this month on highlighting the virtues of swimwear, particularly swimwear created and engineered by lingerie brands. We elaborated this point in our beachwear editorial last week. So, it shouldn’t come as any surprise that this week we zero in on Leonisa, the globally recognized shapewear company whose prowess in shaping construction merges expertly with their robust … Read More
By ESTELLE PULESTON
Created by Heather St John and her husband, Christopher, South Carolina-based The Balanced Bra Company is a lingerie brand unlike any other, dedicated to addressing a specific and underserved need: stylish bras for asymmetrical breasts.
After struggling for a long time to find a bra that fit, Heather enlisted the help of a professional bra fitter who revealed that she had uneven cup sizes. Still, knowing the … Read More
By ELLEN LEWIS
Pluto
Last week my husband and I booked a snorkeling excursion to the Cabo Pulmo National Marine Park, on the Baja Peninsula in Mexico. Donning a bathing suit, wetsuit, life vest, flippers and a face mask, I brooked the currents to peruse this 5000-year-old reef. If you have the Netflix marine screen saver, you know what I saw. It was mesmerizing.
Antigel
Thankfully, I was wearing … Read More