By ELLEN LEWIS
Carol Coelho
Just as I did in last week’s Swimwear recap, this season I’ve decided to combine the Curve and Evolution Lingerie show synopsis. Why? Because the insights are not different. The stories are the same. Borrowing from trend doyenne Jos Berry’s presentation at Curve NY, the current merchandising state is all about “Glimmers”, the feeling you get in your body when you feel inspired. I saw … Read More
By ELLEN LEWIS
In Paris last January, while Sonja Winther, President and CEO of Chantelle Lingerie was highlighting Fall 24 for me, I had a revelation. Chantelle’s introduction of the new Pulp Collection (Above and Below) was the trigger. Immediately I had insight into the brand’s visionary branding initiative. Under the Groupe Chantelle umbrella, they have created a pyramid of distinct intimate collections, each one clearly defined by its own … Read More
By ESTELLE PULESTON
Launched in June last year, Nissé is a French lingerie brand with sustainability and the well-being of the wearer at its core. Founder Imane do Vale swapped a career in finance for one in fashion after the birth of her first child, a turning point which made her begin to think more critically about the materials we put against our bodies on a daily basis.
With Nissé, … Read More
By ELLEN LEWIS
I am just back from the New York Intimate Apparel trade shows with over 600 images nestled in my camera. First on the agenda, and as a precursor to next week’s very, very large lingerie shows editorial, I decided to publish this teaser highlighting Spring/ Summer 2025 swimwear. Previewed at both the NY Curve and Evolution, these styles, as often is the case in the swim … Read More
This month Hanky Panky debuts a new category, BRAS, to their legacy Signature Lace Collection. Launching two styles, a t-shirt bra and an unlined underwire balconnet, they have created a recipe for instant success. Already ensconced in the bralette business, this channel will provide more merchandising options as they mix and match them with the iconic thongs and panties.
Each style is meticulously engineered for personal fit. Eco-conscious, recycled … Read More
By ESTELLE PULESTON
British lingerie brand Qrucifix was founded in 2021 by Renata Kuti, as her answer to the industry’s unsustainable practices she’d witnessed first-hand while working in China.
Growing up with a passion for art and mesmerized by Victoria’s Secret fashion shows, Kuti had decided early on that she wanted to be a part of that glamorous world she saw on the television. And she made it, eventually landing … Read More
Sheer Emotion, Aubade’s new permanent collection for Spring 2025 previews this month at Curve New York. Inspired by French Haute Couture and the creative genius of Yves Saint Laurent, Sheer Emotion reinforces the powerful effect of transparency on the female form. Influenced by the YSL credo that “LIGHTNESS allows women to assert their bodies with pride and insolence”, this is lingerie that “plays on revealing the skin… with a new … Read More