This has been a very trying day. Shirley, my partner in all things Lingerie Briefs, and I spent a good part of our daily phone meeting having a whine fest. It’s the winter that won’t go away; it was 5° in New Hampshire this morning. Tax season looms. Oh yes and bathing suit body prep (though one would be hard pressed to know) is around the corner. Let’s not even … Read More
We are very proud to introduce our newest blogger, Kim Caldwell and her column “Hurray For Lingerie”. Kim’s lingerie career finds its roots with Linda The Bra Lady where she learned the intricacies of Bra Fitting. Besides her long running relationship with Linda’s, Kim’s experience at Saks and Bergdorf’s representing La Perla has helped forge her unique insight into the world of better intimates. Add to that her many … Read More
By Ali Cudby
Selling lingerie is all about creating a relationship with your customer. Sometimes that conversation is about fit. Sometimes it’s about body image or even self care
Today, we’re going to talk about some nuts and bolts information that you can use to paint a more colorful picture of the companies behind the lingerie you sell, or the product itself. It’s the news you can use – a … Read More
As a veteran of the Intimate Apparel business, I would be hard pressed to say that I was not familiar with the 125+ year old Triumph brand. They have dominated European and Asian markets for well over a century. Ensconced in their German/Swiss heritage, the Triumph name has long been equated with technical innovation and volume driven design. Witness here the Amourette collection which has sold over 60 million units … Read More
By Jennifer Cermak
The polar vortex took another crack at breaking us Minnesotans in February – 17 days of school canceled and a new record breaking low of -37 in International Falls. Negative 37!! It is amazing I thawed out, and lucky me I did as the great escape is finally upon us. Spring Break is just 2 weeks away, with over 1,000 customers planned to come through my doors … Read More
For those of you who are not yet aware, our Bridal Brief’s column is written primarily by me and we have had a terrific reaction to the stories we have posted there. So today, we decided to make that message clear by giving you a highlight here of the Lise Charmel post published today in Bridal Briefs. It’s no secret that I believe this is a year round opportunity … Read More
Several years ago a friend told me a story about the Lise Charmel bridal bra she gave to her brother’s fiancé to wear beneath her wedding gown. It was a delicate design embellished with exquisite Leavers lace, a symbol of “something new” and a much appreciated treasure. But it was several months later, while visiting her sister in law that she happened into her bedroom and found the bra … Read More