All posts by

Ellen Lewis

By Lindsey Borchard

So many of my pregnant friends have asked me “What are the must have items I need for my hospital bag”? The only thing I tell them is a good nursing bra and your toothbrush. Everything else doesn’t even matter.

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I packed like I was going on a mini holiday. Outfits, makeup and toiletries galore. However after having James I didn’t care at all about any of … Read More


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 Who is the Aubade Bride?  What would you imagine? A luxury wedding gown from Cymbeline, Paris at sunset, a French garden, a mystery veiled in sensuality . Champagne, laughter and Lessons in Seduction. And don’t forget to cut the cake.

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By Ali Cudby

Recently there was a flurry of articles seemingly saying that women’s average bra size jumped from a 34B to 34DD since 1983.  The source was a study by Intimacy.

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As a retailer, you may have found the headlines a little hard to believe – I certainly did.  Are women’s bodies really changing?  If so, why?  As a retailer, it’s important to understand changes or trends having … Read More


Panty Power ~ knixwear™

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When Barbara Gilbert, owner of Barbara’s New Beginnings and I were having a bite to eat at Curve and recapping what was new and worth seeing at the show, she insisted that I visit the knixwear™ stand.  She was enthusiastic about a new Toronto based underwear brand that she had tried and was about to purchase for her store.  In fact, she escorted me to the booth where I met … Read More


By John Festa

In olden days, a glimpse of stocking was looked on as something shocking, but now heaven knows, anything goes.

​So wrote Cole Porter in 1934.  And it seems ever more appropriate when we consider the exposed bra trend.

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What once was edgy and daring now seems commonplace and thoughtless. Are exposed bra straps and bra bands simply acceptable now?  Does this trend speak to a woman’s owning … Read More


The Museum of Sex

By Margaret Shrum

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As fate would have it, I had a bizarre opportunity to work at The Museum of Sex for one day and get a taste of what pleasure it offers its guests. A little background, the Museum of Sex opened over a decade ago in NYC. It’s located on Fifth Avenue and 27th Street, in an area that was once known as “The Tenderloin” where several brothels … Read More


Featuring ~ Bra & Girl

BG LogoSubmitted by April Burch, Ph.D (aka Dr. Cleavage), Co-Owner of Great Barrington Bra & Girl in Great Barrington, Massachusetts

Bra & Girl began as the “bottle of wine idea”. When I would come home from work as a Researchphoto Scientist bemoaning the challenges of grant funding and publication, my husband would say: “Tell me what you would do if you we’re not in science?”.  I would always say “I’d have … Read More


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