Submitted by Judith Fine, owner of Gazebo in Northhampton, Massachusetts
Gazebo started in 1978 after I had been designing nontraditional bridal gowns from my home for several years. At Gazebo’s beginning, every item was made by me using silks and vintage laces. The late 70’s were the beginning of lingerie’s resurgence We had finished burning our bras and were now embracing our femininity. I was also wholesaling my own designs … Read More
By Tomima Edmark
Ladies, do you buy underwear for the man in your life? According to market research, you probably do. Roughly two-thirds of men’s underwear is selected and purchased by women. The large number of women shopping at HisRoom.com bears this out. The fact is far more of us are buying underwear for them than they are for themselves.
I remember a survey a few years ago with some … Read More
Once in awhile I discover a new product that I just think is really cool, so I break my “wait and see” rules, because as per Katharine Hepburn, why miss all the fun. I met entrepreneur Maureen Shara when I walked by her booth at Curve and was blindsided by her beautiful robes. They are so artfully conceived, a juxtaposition of color and print that combines to make a very … Read More
By Ali Cudby
So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?
It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can … Read More
By Adrine Bimanand
We love our Swarovski bling details here at Creative Touch! So, when it came down to creating something luxurious and one-of-a-kind for our brides, we went all out! Complementing the delicate white lace of the gorgeous bra and garter belt set from Andres Sarda, our custom Swarovski crystal brooches added the perfect amount of glam for this luxurious bridal lingerie look.
A sweet french lace and Swarovski … Read More
A few days ago, I attended an intimate fabric exposition that was hosted by industry leaders Eurovet and Invista™. It was an elegant party replete with a beautiful venue, excellent food, plenty to drink and superior resources. We will be touting its virtues in another blog soon. What struck me most was the technology demonstrated by the presenting brands and the promises they offered for the future of Lingerie product … Read More
The Lingerie Industry continues to make headlines as brands are recognized more and more for innovation, fashion and good old customer service. We at Lingerie Briefs are proud of our Spotlight Partners who understand the concept of branding and strive everyday to raise the bar for our industry. It is with great pride that we are highlighting Freya, winner of the 2013/14 CoolBrands award. Working diligently over time to … Read More