All posts by

Ellen Lewis

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I met Tara Cavoise two years ago in a Starbucks halfway between her home in Albany and my office in Westchester, NY. She had called me to engage my opinion about a business she was developing for an innovative shapewear product.  I was highly skeptical.  After all, at the time shapewear companies were coming out of the woodwork with a myriad of claims about the next best thing in in … Read More


smallerlogoYes2Submitted by Jo Nicewicz Carville who owns
Jo Karen with her partner Karen Bender in Acton, Massachusetts 

Having my own shop was something I had always wanted to do. I had actually looked at gift shops before I had children but decided to put that on hold and begin to raise a family. I was fortunate to be able to stay at home while my children were young. As soon … Read More


By Tomima Edmark

Think you know your true bra size? There’s only one foolproof way to find out, and it might surprise you to hear it involves the much-maligned strapless bra. Sound a bit counter intuitive, especially given the prevalence of strapless fashion disasters? Here’s why it makes perfect sense.

Strapless bras are sized in the same way as all other bra styles. Some ladies make the mistake of believing … Read More


It’s not my style, but I am running late this week. I moved yesterday for the 4th time in the past 14 months, but that’s another story for another column.  This time I thought the process would be easy since we are less than one mile from our previous abode.  I figured I did not have to pack everything perfectly and could make mini trips leaving the big “stuff” … Read More


By John Festa aka Johnny Lingerie

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Recently I was with a very good friend who was wearing a skirt. While I would never be this crass with a stranger, I said ‘Diane, you need a slip with that skirt’. She replied by saying she never wears slips. Me: ‘Doesn’t the fact that I know you’re not wearing one mean you need one?’

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Now I know many women are wearing … Read More


Wild-Orchid-Custom-Bridal-Cake-photographed-by-Mark-Davidson-on-Lingerie-Briefs

For someone who was married in City Hall, and purports to question the fiduciary value of the whole wedding regalia, I am completely enamored by the bridal industry.  Every channel is a homage to creativity and femininity.  I am sure that is why it is such an inspiration for Lingerie design.  Recently, I discovered Wild Orchid Company, a custom cake kitchen in Dover, NH and Chef/Owner, Erin Gardner was … Read More


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