All posts by

Ellen Lewis

By Marina Rybak

If you are born in the sign of Cancer, precisely on the fourteenth of July, you may be thrilled to find out that you share your special day with Gustav Klimt. An Austrian Symbolist artist and co-founder of the Viennese Secession art movement at the turn of the 20th century sealed his world fame with The Kiss – a painting, considered as popular as Mona Lisa.

the-kiss

A … Read More


Practical Magic ~ Wacoal

d9bdc1f09d1099770b8fd890f0123b52My sister, Beth, is a terrific person and a great friend.  We grew up in the same house but we are nothing alike.  I tend to roam the edge looking at rainbows; she likes to stay on course preferring the pragmatic path. Several months ago I took her bra shopping.  Try as I might, there was no convincing her to buy a lacy European bra, which she did admire for … Read More


Bra Care

By Ali Cudby

-Take-Care-of-Your-Lingerie-Step-7

Hot town, summer in the city!  When the temperature goes up, I get more questions about bra care.  Maybe you do, as well.  Helping customers understand care for their bras helps you, as a retailer, to become a trusted adviser to your customers.  I’m surprised when retailers don’t think to explain bra care to the women who shop with them.

Adding bra care products is not only … Read More


exhibitAN INTIMATE VISION: “Paris Je T’Aime ~ Midsummer Dream”

I have been in love with Paris as long as I can remember. Being here is a wish come true, and in July the city, minus a few locals, is as spellbinding as ever.  The trade fairs are over, but while stepping away from the trend forums, why leave the city? The month is bookmarked by two quintessentially French events, steeped … Read More


It is HOT in New York.  Long, languid, sultry days have left us wilting in their wake.  It feels like jungle stew and there hasn’t been much relief.    If we have to live in this torrid climate, a little provocative nighttime diversion would be nice.  Leave it to Betsey Johnson to design a summer sleepwear collection replete with exotic animals, tropical gardens and breezy light fabrics to provide a creative … Read More


By Marina Rybak

I have been in love with Paris as long as I can remember. Being here is a wish come true, and in July the city, minus a few locals, is as spellbinding as ever.

place-saint-sulpiceThe trade fairs are over, but while stepping away from the trend forums, why leave the city? The month is bookmarked by two quintessentially French events, steeped in pride and pageantry. What is … Read More


Forty-Winks-Logo-copySubmitted by Rachel Wentworth and Meredith Donaldson, owners of Forty Winks Lingerie in Cambridge, MA

We decided to open Forty Winks after several disheartening experiences when shopping for lingerie. While neither of us have especially large busts, it seemed impossible to find a bra with a fit that was just right. Meredith was wearing a 36A (she’s a 32B/34A) and I was wearing a 34B (I’m a 32D). No one … Read More


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