Ali Cudby tackles the essence of Branding in a new series beginning this week in our Retail Briefs column.
Branding is a lingerie store’s greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that misses the mark. … READ MORE… Read More
Ever since I have been in the Lingerie Business, I have been seduced by the visual beauty of the Simone Perѐle brand. There is a clear message of French chic embodied in the design personality. Although it was not until this year with the emergence of the Revelation collection that I could personally experience the Simone Perѐle mystique, I have always believed that this story is the perfect compliment to … Read More
There is always emerging talent percolating in the Intimates market and I watch very carefully to see which labels appear to have “legs”. I tend to wait to see who survives several seasons, ships on time, develops new product with continuity and has a focused vision with customers returning for more. Those are the collections I like to highlight, because, in fact, they appear to be establishing themselves as true … Read More
Submitted by Brenda Meadows, owner
of The Lingerie Shoppe in Birmingham, AL
I had been involved in a lot of volunteer work when my children were young. I supported two major groups with my time, raising money to sustain the Alabama Symphony and then with a local group to aid children with hearing disabilities. I also did work with my church. After years of volunteering, a good friend and I … Read More
By Tomima Edmark
I’m a big fan of the series Mad Men. The plots never fail to draw me in, and I couldn’t love the authentic look and feel of the sets more. I most look forward to seeing what the show’s women are wearing. The time period’s fashion staples – pencil skirts, snug sweaters, capri pants and dresses that nip in the waist – are meticulously recreated, right down … Read More
Despite all my global travel, I had never been to San Francisco. Now, my son has relocated there and I had a perfect excuse this weekend to take a detour on the way to see clients on the West Coast. He lives within striking distance of the Golden Gate Bridge and since this is an anchor of this charming city, he was very anxious to show it to me in … Read More
September is here. Hard to believe how time moves on. September is a very melancholic month for me. My beloved friend and sister in law, Celeste died several Septembers ago from cancer. Having ferried her through the 5 year fight to endure, I learned a thing or two about women suffering through this deadly scourge. Our industry pays special attention to breast cancer, which is fitting and admirable and will … Read More