All posts by

Ellen Lewis

Rebirth ~ Maison Lejaby

Maison Lejaby Edelweiss on Lingerie Briefs

There is a clear message in the air today, as spring emerges despite the March gloom.  The sun surfaced late yesterday afternoon with that translucent light that presages warmer days.  It’s a feeling of rejuvenation.  Looking at the new spring Maison Lejaby line recently, this seems especially prescient. The venerable Lingerie Company has re-surfaced this season with a new management and production team supporting its growth.   I was particularly entranced … Read More


Spring Leg Fling

By Cristina Casciano-King

As the weather starts to turn, people often bare their legs without Tights, with all the fabulous Spring Tights why would you want to do that.

Spring Trends for Tights this year are fun and flirty. After the Ombre Tights have gone viral onPininterest, Jonathan Aston has jumped at producing the hot trend producing a beautiful pink and purple ombre tight (also available in a … Read More


With all due respect for T.S. Eliot, I do not agree that “April is the Cruelest Month”.  If he had been living anywhere in the Northeastern  United States, he would have, most assuredly, considered March before penning those famous lines in his modern masterpiece, The Wasteland.   It’s snowing here again, an icy, wet wintry mix skimming the freezing mark and causing havoc on the roads.  Never mind that one … Read More


By Aimee Guthinger

We are pleased to share our newest Lingerie Bridal Shower idea, the Hanky Panky Bridal Shower Cake that we recently created at my shop, Bedroom I’s Boutique!

We used an assortment of Hanky Panky thongs, panties and boyshorts all delicately rolled to uniformly support the shape and body of this confectionery display.  There are two flavors: the all ivory cake or the something blue and white alternative.  … Read More


Mother’s Day Prep

By Ali Cudby

It’s that time of year, and planning Mother’s Day promotions for your lingerie store should be in full swing.  Yes – you may still be warding off the winter chill, but this is the time for gearing up for the year’s next big celebratory event.  One good way to consider the holiday is to think about your audience; by that, I mean MAMA.
In this case, MAMARead More


For those of us visually inclined, color plays a major role in the art of persuasion.  Personally, it powers my universe.  I believe it is the single most effective communication tool a merchant can use to make an impression.  Color drives design.  It informs our state of mind and articulates our environment. Imagine OZ without the rainbow; lifeless and stale. This year, Pantone has declared Emerald Green as the Color … Read More


Intimate Insider News

By Moira Nelson

March is such a whimsical month… She can’t decide if she wants to get warm and stay warm or to simply tease us with sporadic moments of glorious sunshine and warmth which leaves us wanting.

Early on Saturday morning, I awoke early as per my usual routine…  I wandered over to Starbuck’s for a Venti Early Grey Tea and some quiet time.  Along the way, I was … Read More


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