Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis
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Ellen Lewis

Clare Bare ~ Eco-Conscious Lingerie

January 30, 2012
Clare Bare is a Brooklyn based designer specializing in fashion forward eco-friendly lingerie made from organic cotton, bamboo jersey, and vintage fabric. Clare creates garments that are structured to flatter your body in a natural way without the use of constrictive hardware, and each piece is as comfortable as it is sexy. All of her pieces are made in house with the assistance of local creatives, using sustainable practices and
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Basic Beauty ~ Wacoal

January 30, 2012

This has been an enervating week: round trip travel to Paris for 4 full days of product analysis combined with a bit too much indulgence in French cuisine and wine.   Add to the recipe the on-going learning curve from having just launched our new website and the attention it demands, and I must admit my inspirational meter has peaked.  Sometimes one just needs comfort food.  Retreating to the familiar has … Read More


Paris Wrap

January 26, 2012


I am back in New York and this was a very positive exposition.  Major Intimate Apparel trends that will impact the design and merchandising decisions made in Lingerie businesses throughout 2012 were reinforced.  Helped by the extensive research presented in the forums and conferences directed by both Concepts Paris at and Nelly Rodi, the color, fabric and silhouette direction was clear.  Here are some of their major statements:

  • Color
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Toad Lillie ~ Hand-crafted Lingerie

January 25, 2012
Like it’s namesake flower, Toad Lillie is a little gem of a lingerie label, once discovered is truly unforgettable. Every woman is a work of art, and Toad Lillie celebrates this by creating lingerie that is equally unique. Exquisite bras and panties, created exclusively in silk, encourage you to express yourself and bring out your inner Femme Fatale. Since it’s debut in 2010, Toad Lillie has been photographed twice by
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LIVE! From Paris ~ Day Two

January 23, 2012

January 22, 2012

Wacoal and Ritratti shapewear Paris showIt was a very busy day at the show, crowded, a great deal of energy in the pavilion and definitely a positive vibe. I spent the morning reviewing Shapewear and the plethora of product that has now made this category a major player in Intimate Apparel.  Velda Lauder and les jupes de tess Paris ShowThe Best of Intima presented a global overview of the Shaping phenomenon in a seminar tracking the classification’s evolution from basic  … Read More


BRIEF ALERT! Ann Vogue

January 19, 2012

This Week’s Intimate Discovery:  An Experienced Lingerie Designer Makes a Magnificent Solo Debut

When I first met Asi Efros, I knew immediately that I was speaking to a true artist.  Asi’s first collection for her personal label, Ann Vogue, proves my instincts correct.  She showed me her concept months ago and I was excited then about the prospect of a hand crafted lingerie collection designed with the attention … Read More


Internal Support ~ Embrace

January 18, 2012

by Ali Cudby

 The Paris 2012 Salon International de la Lingerie may be underway, yet it seems fitting to pause and take a look back to last year’s Paris show.  The winner of the Most Creative Design Award at the ULTRA Fashion Show was a company showcasing a new approach to breast support – Embrace, out of Ireland.

Embrace’s patented innovation is based on a design that redistributes the weight … Read More


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