All posts by

Ellen Lewis

Bra Fitting Barriers

What is the biggest issue you confront when interfacing
with women about their lingerie?

Honestly, our brains are our biggest barriers when it comes to our boobs! Women get stuck in this mindset that they “know” what size they are/should be/look like and they can’t wrap their heads around someone telling them otherwise. It’s like an article I recently wrote that many women don’t follow the doctor’s advice because they … Read More


Rachael Reichert is an American designer who studied Fashion at Central Saint Martins in London.  Currently she designs one of a kind garment in sustainable fabrics.  Based in Ithaca, New York, Rachel has just embarked on her first intimate’s collection of Ethical Corsets and Lingerie.  Her line will be constructed of peace silk, organic cotton and local lace. The lingerie is intended to be contour based, but it will also … Read More


2012. New Year: Revelation, Resolution and Re-birth.  The holidays behind us, we re-direct our priorities with an eye on transition.  It is time to hunker down and review expectations.  January is the beginning of the slow slog uphill that seems to commandeer our lives at this annual juncture.   Grey skies, budgets and reality initiate all sorts of goals in order for us to harbor hope.  When I was in my … Read More


How To Be A Diva

The world of intimates is constantly evolving, and while consumers may not always be aware of the changes, innovation helps make women’s underpinnings increasingly supportive, comfortable and gorgeous.  Intimate Innovations will look at the enhancing world of lingerie from the perspectives of materials, manufacturing processes and marketing.

Recently, Empreinte’s new Diva line brought innovation to the market through its unique use of materials.  Namely, the Diva line is a seamless … Read More


What Compelled You To Write The Bra Book?

I had a successful career in TV news for several years, but I tired of the daily doom and gloom stories we covered and always yearned for something more positive. In 2006, I started working for a production company in NY covering fashion weeks in NY and Paris and realized that’s what I truly loved. Around that time, I started researching magazines … Read More


The Year of Living Shamelessly

If the past year in lingerie could be summed up in a single word, it would be this: shameless.

It was a transformational year for fashion and for women, and the undiverse – what I call the broad spectrum of cultural, political and social currents that influence lingerie trends – was at the center of everything.

Shameless: it’s a word with damning connotations, often used as an accusation. … Read More


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