All posts by

Ellen Lewis

By ESTELLE PULESTON

Impudique Lingerie as featured on Lingerie Briefs

Impudique, a French word meaning wanton or immodest, is the name of the lingerie line launched in 2017 by Charlotte Catanzaro, daughter of renowned fetishwear designer Patrice Catanzaro.

Impudique Lingerie as featured on Lingerie BriefsAfter growing up around his Paris studio and later working alongside him for 7 years, immersed in a universe of fabrics, parades and artistic expression, Charlotte inherited his deep passion for the creative process, for French savoir-faire, and … Read More


By ELLEN LEWIS

Fit Fully Yours Elise Moulded T-Shirt Bra 30-46, C-J as featured on Lingerie Briefs

Fit Fully Yours Elise Moulded T-Shirt Bra 30-46, C-J

The retail landscape has changed dramatically since I first entered merchandising, but the math behind sales analysis has stayed largely the same. Using the age-old credo that 80% of sales is often generated by 20% of stock, I challenged all of our Spotlight Partners to identify their current Hero Styles. For this showcase, I wanted ONE style that … Read More


By DANA DONOFREE

AnaOno Runway Show Cancer Culture X AnaOno as featured on Lingerie Briefs in The Breast Health column

The Cancer Culture x AnaOno runway at New York Fashion Week was not about spectacle, it was about protest. Every model walking was a patient, survivor, or thriver demanding equity, research, and change.

We’ve worn the ribbons. We’ve walked the walks. But awareness alone hasn’t stopped the dying. Every single day, 116 women die of metastatic breast cancer in the U.S. and still, only 2–5% of breast … Read More


By ESTELLE PULESTON

Zifan luxury lingerie as featured on Lingerie Briefs

Founded by Zoe Wang earlier this year, ZIFAN is a premium lingerie brand that’s all about owning your femininity. The company is based in New York but the garments are all made in a boutique atelier in Italy, using fabrics such as bespoke Swiss embroidery and finishes that include custom gold-plated hardware and Swarovski® crystals.

Zifan luxury lingerie as featured on Lingerie BriefsDespite her innate love of fashion, Wang initially started her career working … Read More


By ELLEN LEWIS

Evelyn & Bobbie Structured Scoop Tank top as featured on Lingerie Briefs

Every so often, a product emerges that quietly redefines our expectations, not just of lingerie, but of how we inhabit our clothing. Evelyn & Bobbie have long been that brand for me. Their wirefree bras revolutionized my bra wearing life, offering a harmonious blend of technology and well-being that I had once thought impossible.

Still, when offered the opportunity to try the Defy Tank and Structured Scoop Read More


Dominique Lingerie Lacee T-Shirt Bra as featured on Lingerie Briefs

Lacee T-Shirt Bra

What’s the secret behind the Dominique Lingerie brand? A combination of their unique position in the solution category as well as their 30-year legacy of excellence in garment construction. Known for their extensive range of hard-to-find styles that address difficult to fit issues, they have created a modern, breathable, lightweight functional assortment of bras and shapewear for women 30–48 bands, A–I cups, and shapewear up to 6X.… Read More


Leonisa Shapewear shaper shorts including PowerStay short, InvisiLift short and SmartShape short as featured on Lingerie Briefs

Leonisa’s shaper shorts are everywhere right now and for good reasons. They’re feather-light, breathable, and slide easily under dresses, skirts, or loose shorts when you want that little extra smoothing, shaping, and coverage. They’ve got a bike short vibe, but with superpowers: they contour, prevent chafing, and stay invisible under clothes.

Three styles are leading the hype: the PowerStay Short, the InvisiLift Short, and the SmartShape Short.

Leonisa Shapewear shaper shorts including PowerStay short, InvisiLift short and SmartShape short as featured on Lingerie Briefs

First … Read More


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